Consumer behavior on smartphone in Shanghai economic area
Dear Sir
or Madam;
This questionable
is part of a dissertation aim to analyze consumer behavior on smartphone industry
in Shanghai economic area. Your help in completing it would be much appreciated.
And your answers will be used only for academic research and will not be used
for business. You are free to leave out any questions that you do not want to answer.
Please select the best-fit answer(s) for each question, click select answer(s) and do not
forget saving the website at last.
Q2:2. Age
18-30
31-40
41-50
50+
Q3:3. Job
Student
White-collar
Civil servant
Services
Technician
Others
Q4:4. Salary: RMB/Month
0-2000
2001-4000
4001-6000
6001-8000
8001+
Q5:5. Whether the smartphone plays an irreplaceable role in your life.
YES
NO
Q6:6. Smartphone replacement frequency / Year
Less than 1 year
1-2 year
2-3 year
More than 3 years
Q7:7. Pre-purchase information from(Multiple choice)
Traditional media (TV, Newspapers ...)
Internet Website
Social Network (WeChat, Weibo ...
Friends
Store agents
Q8:8. An ideal price to buy a smartphone in your mind.
0-1000
1001-2000
2001-3000
3001-4000
4001+
Q9:9. Which purchase channel you feel is the best one?
Office stores
Shopping mall or agent
Office website
Third part online store (Taobao, JD...)
Others
Q10:10. Choose one that the most frequently used function in your smartphone
Call & text
Business
Social network
Games
Multimedia
Others
Q11:11. What is important when you buy a smartphone? (Single Choice)
1 Not important at all
2 Not important
3 General
4 Important
5 Very important
Q12:13. Customers experience (Single Choice)
1 Not important at all
2 Not important
3 General
4 Important
5 Very important
Q13:12. For each brand of the following brands, pleaseclick one or more selections in one of the columns.(Multiple choice)
1. Have (had) one now
2. Plan to buy one
3 Consider to buy one in the future
4. Never buy one in the future
5 Hunger for one
6 Do not care
Q14:14. What do you think for limited sale?
I will participate in snapping up
I will wait for that to buy it
I will buy an alternative one
Q15:15. How long is the most you are willing to wait for when you order a smartphone?
I would like to get it right now
Less than one week
Less than one month
Less than two months
I do not care as long as I get the smartphone of my choice
Q16:16. The anticipation of smartphones (Multiple choice)
Upgrading the hardware configuration
OS personalized and intelligent
Others
Q17:17. Would you buy smartphone accessories?
Yes, I will
I am not sure, if it is necessary
No, I will not
