Questionnaire for coffee shop managers - 问卷调查调研模板

Q1:Gender

Male

Female

Q2:1. Age

16-22

23-29

30-37

38-45

46-55

56 and above

Q3:3. How long have been a coffee shop manager

1 year

2 to 3 years

3 years and over

Q4:4. According to your observation, what proportion of your customers use smartphones?

More than 90% are smartphone users

About 80% to 90%

About 70% to 79%

Below 70%

Q5:5. How many of these smartphone users customers use smartphone apps?

Most of them

About half

Hard to answer

Q6:What is about the proportion of take-away coffee sales to the whole coffee sales?

5% -10%

11% -16%

17% -22 %

23%-30%

more than 30%

Q7:Do you think take-away coffee requirements will keep increasing in future years?

Yes

No

Hard to answer

Q8:According to your experience, when customers purchase take-away coffee, which of the following aspects do they consider more important (multiple choices)?

Price

Convenience

Quality

Service

Brand

Q9:In you opinion, what is the proposition of purchasing through smartphones in smartphone users?

More than 80%

About 70% to 80%

About 60% to 70%

About 50% to 60%

Below 50%

Q10:Do you agree that smartphones with wireless network can be an effective tool for marketing?

Yes

It depends

No

Q11:Mobile wireless marketing have become popular in current business area, do you agree that this advanced marketing can bring benefits to coffee shops?

Yes, I agree

No, I do not agree

Q12:Do you agree the statement that “the population of smartphone can help coffee shops to expand their marketing strategies(eg.promotion and sales channel through mobile wireless platform”?

Yes, I agree

No, I do not agree

I don’t know

Q13:In your opinion, which of the following can be most effective in making use of smartphone with mobile wireless for your coffee shop?

Market research (such as getting customers’ opinions)

Promotion (making advertisements, sending promotional information, etc)

Reducing marketing cost

Adding sales channel (customers can use their smartphone to order coffee, if possible)

Q14:If there is a smartphone app that can enable customer to order take-away coffee, do you think it can be helpful to increase your coffee sales?

Absolutely will, it adds the sales channel

Very probably will, it adds the sales channel

Hard to answer

Q15:What specific functions and services do you want the take-away coffee order app have, please write down

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