Haier brand strategies in electronic products

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Q1:If you need to buy an electronic product now, will you choose the Haier brand?(如果你有需要购买的电子产品,你会选择海尔品牌么)

Yes(是)
No(不是)

Q2:Do you know Haier brand compare with other brand?(对比其它的品牌,你了解海尔品牌么)

I know(我知道)
I don’t know(我不知道)

Q3:Which aspects of electronic products cannot satisfied you?(你觉得电子产品的哪一方面不能满足你)

Quality(质量)
Price(j价格)
After-sales service(售后服务)
Product appearance(产品外观)
Function(功能)

Q4:What are the key factors influencing your choice of Haier or other brands? Multiple choice(什么是影响你选择海尔品牌的关键因素(多选题))

Function(功能)
Price(价格)
After-sales service (售后服务)
Quality(质量)
Brand awareness(品牌意思)

Q5:If Haier will produce new electronic products, what new feature would you like?(如果海尔生产新的电子产品,你希望有什么新特点)

Enhance the quality of the products(增加产品的质量)
Strengthen the after-sale service(加强售后服务)
Equitable price(普遍的价格)

Q6:Do you think aftersales service is also important?(你认为售后服务是很重要的么)

Ye(是)
No(不是)

Q7:Dose aftersales service will influence you buy products?(售后服务会影响你购买产品么)

Yes(是)
No(不是)

Q8:Will you recommend products to your friends which you like?(你会把你喜欢的产品推荐给你朋友么)

Yes(是)
No(不是)
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Haier brand strategies in electronic products
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