social media in marketing communication
Cover letter:
您好，
本人正在英国北安普顿大学研究市场营销管理。 我诚意邀请您参与我的关于社交媒体工具（例如微信，微博，优酷等）在营销传播中的角色的研究。 这里希望能够调查您日常对社交媒体工具的应用，主要是关注在小型企业方面，（小型企业通常指的是公司员工不超于100的企业，例如小士多，小餐厅，服装店等等）。这将花费您大概10至15分钟填写此问卷。希望您能如实认真填写。期待您的参与。此问卷为不记名调查问卷，只作学术研究用途。
谢谢您的参与
以下为英文翻译
Hello,
I am currently studying in Marketing Management in University of Northampton in United Kingdom. I would like to invite you to participate in my research survey which is studying the role of social media, such as Weibo, Wechat, Renren, in marketing communication mix. This research aims to get your opinions on the usage of social media in marketing in small business area. It will take approximately 10 to 15 minutes to finish this questionnaire. I hope you can participate in. This participation is anonymous, and the information will only be used for academic study purposes only.
Thanks for your contribution
Yours sincerely
QianFei Huang
fifipoq@gmail.com
Q1:Gender （性别）
Female （女性）
Male （男性）
Q2:Age （年龄）
under 25
25-35
36-45
46-55
above 55
Q3:Highest education degree
PhD
Master
Undergraduate
College
Middle school and below
Q4:How many hours do you spend on social media every day? （你每天花费在社交媒体网络上的时间有多长？）
Less than 1 hour
1-3 hours
3-5 hours
5-7 hours
More than 7 hours
Q5:What are the time slots do you normally spend on social media? （你每天花费在社交网络的时间段是那些？）
1am -3am
3am -5am
5am -7am
7am-9am
9am-11am
11am-1pm
1pm-3pm
3pm-5pm
5pm-7pm
7pm-9pm
9pm-11pm
11pm-1am
Q6:How long have you been using social media tools? （您已经使用社交媒体工具多长时间了？）
Less than 1 year
1-3 years
3-5 years
More than 5 years
Q7:How do you rate the level of trustfulness of the information posted by these tools? From level 1 to 5, 1 is 'I don't trust it at all', 5 is 'I strongly trust it'. (您对这些传播工具的信息信任度如何，程度从1至5， 1为我根本不相信， 5为我完全相信）
Social media tools （社交媒体工具，e.g. 微博，微信，优酷等等）
TV/Radio （电视/收音机）
Telephone （电话推销）
Email/SMS （邮件/短信）
Newspaper/Magazine （报纸/杂志）
Q8:Do you follow any small companies' official accounts? (您会关注小型企业的社交网络账户吗？e.g. 您家附近餐厅的微博账号）
Yes,
I follow them because I am interested in companies and brands （会的， 因为我喜欢这个企业公司和品牌）
Yes,
I follow them because I want to the events and promotions information （会的， 希望可以获得推销或打折的信息）
Yes,
with both of the reasons above （会的，以上两个原因都有）
No, I do not follow any small brands' accounts （不会， 我不加任何小企业账号）.
Q9:Do you follow any small business owners' accounts? （您会关注小型企业老板的账号吗？e.g. 您家附近餐厅的老板的微博账号）
Yes,
I want to know their private lives （会的，希望能了解他们私下的生活）
Yes, I want to know the information about the brands and
news which they share （会的，希望他们发布与品牌相关的新闻）
Yes,
with both of the reasons above （会的，以上两个原因都有）
No,
I do not follow them. （不会， 我不关注这些信息）
Q10:What factors can attract you to follow the small brand official accounts? From level 1 to 5, please rate the level of influence you. （以下哪些因为会吸引你关注小企业的账号，程度从1至5，请评价它们对你的影响程度）
1
2
3
4
5
Q11:Do you want to receive information about the brands, products and services you may interested in? （您会希望通过社交网络获取你感兴趣的品牌产品的信息吗？）
Yes, as long as I like the brands and it is informative （会的，只要是我感兴趣的品牌而且信息室有趣的
Yes, it may include promotions information （会的，因为这些信息可能包含促销和折扣信息）
Yes, with both of the reasons above（会的， 以上两个原因都有）
I don't mind. Doesn't matter （我不介意，无所谓）
No, I know what I want. I don't need any information（不，我不希望收到这类消息）
No, these types of information annoys me （不， 这些消息很烦）
Q12:Do you share the content from other companies' accounts? What are they? （您会转发企业发布的这些信息吗？）
New products information （新产品信息）
Promotions and discounts （促销折扣信息）
News of the brand（企业品牌新闻）
Other extend reading (e.g., love stories, philosophical
messages) （其他爱情故事哲学生活之类的信息）
Others （其他）
No, I don't share this information （不，我不转发）
Q13:If the celebrities you are following or your friends and family recommend some brands and products, will you buy that products? (如果您关注的名人或您的朋友在社交网络上推荐品牌和产品， 你会购买这些产品吗？）
Always, if I need that type of products I will buy the one
they recommend.（经常，如果我需要这类产品我会买他们推荐的）
Sometimes, it makes me interested in, but I still will do
some research about the product before I buy it. （偶尔，这会提高我的兴趣，但我还是会在买之前自己去了解一下这些产品）
Seldom, but I will click in to have look the products （很少，但我还是会点进去看）
No, the information their share cannot influence my
purchasing decisions （不会，这些不会影响我的购买决定）
No, I hate they share this type of information （不会，我讨厌这类信息）
Q14:Do you share your experiences about products and services? （您会分享您对产品或服务的使用经验吗？）
Yes
No
Q15:Which social media tools do you use to receive products and services information? （哪些社交媒体工具您用来获取产品服务信息？）
Wechat (微信）
Weibo （微博）
Youku （优酷）
Instagram
Renren （人人网）
Q16:What are the benefits you get from the small business social media accounts, and by which social media tools? （您认为您关注小型企业的账号会给你带来什么信息？）
I can get new products and services information（我可以获取新产品服务的信息）
I can receive promotions information（我可以获取促销信息）
Convenient to communicate with companies and other customers（可以方便地与企业和其他客户沟通互动）
I can share my feedback and experiences （我可以反馈和分享我的使用经验）
Other customer feedback enable me understand the brand and
products (其他用户的反馈使我更了解这个品牌和产品）
Q17:What are the disadvantages you think you may get by following these social media accounts？（您认为您关注这些账户会给您带来什么不利）
Feel annoyed if it post information very frequently（频繁发布的信息令我感到烦躁）
Afraid the personal information will be leaked （担心个人资料会被泄露）
Too much advertisements （太多广告）
information is boring （信息很无趣）
