Decider Questionnaire

Dear all,This questionnaire is part of a research project of our university to test our new innovated alcohol drink “Decider” on the Chinese market.We would be grateful if you could take the time to help us by completing/answering it. Your feedback is of the utmost importance to us and we encourage you to be as honest as possible for all responses. The entire survey will take approximately 4 minutes to complete.Please note: This survey is ANONYMOUS and there is no way that you can be traced from your responses, even though we do ask for a few demographic details! It is important to us to get as many respondents as possible to help with the validity of our analysis. We would like to thank you for your cooperation. It is really appreciated.

Q1:1.What spare time activity do you like to engage in?

Sports

Party/ Clubs/ Bars/ Lounge

Internet/TV

Literature

Coffee shop

Shopping

Arts & crafts (photography, galleries, DIY...)

Nature (parks, kite...)

Travel

Other:

Q2:2.Where do you search for information about product details?

Internet

Service hotline of the respected Company

Ask friends/ Family

Newspapers

Magazines

Others:

Q3:3.How often do you consume alcoholic beverages?

4 or more times a week

2 to 3 times a week

Less than once a week

Once every two weeks

Once a month

Rarely

Never

Q4:4.What kind of alcoholic beverages do you prefer to drink?

Beer

Cider (Wine with apple)

Flavoured alcoholic beverages

Alcoholic cocktails

Wine

Spirits

Other:

Q5:5.Where do you usually drink alcoholic beverages?

At home (or a friend/family members home)

At the Pub

At events (e.g. Business meetings, dating events, sports events etc.)

In a club/ KTV

Never

Q6:6.What is your usual place of purchase in China?

Supermarkets

Online-Shops

Winery

Independent Retailers

Never

Q7:7.Have you ever purchased European alcoholic beverages in China before? (If NO, please give reasons in the rubric "Other"!)

Yes

Others:

Q8:8.Have you ever purchased Cider in China before? (If NO, please give reasons in the rubric "Other"!)

Yes

Others:

Q9:9.How often do you drink cider?

Very often (3-5 times a week)

At Weekends

At special events (celebrations, sports events, etc.)

Rarely

Never

Others:

Q10:10.Where do you usually drink Cider?

At home (or a friend/family members home)

At the Pub

At events (e.g. Business meetings, dating events, sports events etc.)

In clubs/ KTV

Never

Q11:11.Please rate your level of satisfaction with the taste of Cider!

satisfied

Q12:12.Which type of cider do you drink?

Original (Apple)

Pear

Mixed fruit

Special edition flavours

Others:

Q13:13.Please rate the following cider flavours on first impression as to how likely you would try!

Extremely unlikely

Unlikely

Maybe

Likely

Extremely likely

Q14:14.Which of the following do you consider when purchasing cider?

A higher price – higher quality

A lower price – better value for money

A well-known brand

A brand which offers additional fruit flavours as well as the original

Alcohol percentage (the higher the better)

Alcohol percentage (the lower the better)

Others:

Q15:15.How much are you willing to pay for a bottle of cider?

< 20 RMB

20 - 40 RMB

> 40 RMB

Others:

Q16:16.What is your usual place to purchase Cider?

Supermarkets

Online-shops

Convenient stores

Independent Retailers

I don´t care, somewhere near my place

Never

Q17:Bottle Design! [图片] 17.What do you think of the design of our “Decider” apple wine bottle?

Great

Inappropriate

I don´t care

Q18:Flyer No. 1 [图片] 18.What do you think of the design of our “Decider” Flyer No.1?

Great

Inappropriate

I don´t care

Q19:19.Please describe your reaction/ feeling to Flyer No.1 with 3 words!

选项1

Q20:Flyer No. 2 [图片] 20. What do you think of the design of our “Decider” Flyer No.2?

Great

OK Inappropriate

I don´t care

Q21:21.Please describe your reaction/ feeling to the flyer No.2 with 3 words!

选项1

Q22:22.The Brand Name "Decider" the Slogan "Be a Decider"

Great

Inappropriate for the Chinese market

I don´t care

Q23:23.For you, labels and certifications of products (Organic, Fair Trade, Halal ...) are:

Very important

Important

Less Important

Unimportant

I don´t care

Q24:24.Your Gender

Male

Female

Q25:25.Your age

18 - 25

26 - 35

35 - 50

50 - 65

Over 65

Q26:26.What is your ethnic background?

Chinese

European

American

Asian

Others

Q27:27.In which city are you living?

Major cities (Beijing, Shanghai, Guangzhou…)

Tier 2-tier 3 cities (Hangzhou, Tianjin, Xiamen...)

Others:

Q28:28.Employment Status: Are you currently…?

Employed for wages

Self-employed

Unemployed

A homemaker

A student

Retired

Q29:29.What is your highest education level?

High school degree

Apprenticeship degree

Bachelor degree

Master degree

Postgraduate degree

Q30:30.What is your income level per month?

< 2000 RMB

2000 RMB - 5000 RMB

5000 RMB – 10000 RMB

10000RMB – 15000 RMB

> 15000 RMB

Decider Questionnaire

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