Organic Foods Questionnaire

Q1:Are you Male or Female?

Q2:Would you be willing to pay a premium for organic products?

Q3:If pricing were equivalent, would you prefer to shop at an organic grocery store (i.e. Whole Foods) or a regular grocery?

Q4:Where is the first place you would go in a grocery store to find organic foods?

Q5:Would you consider “healthy” to be a synonym for organic?

Q6:Would you say that you trust organic products more and that the producers of organic foodshave your best interest at heart?

Q7:When eating out, do you prefer places that use organic products or have an organic section oftheir menu?

Q8:If you eat organic foods, who would you say influenced you to do so?

Q9:When purchasing organic, are you doing it for you or somebody else?

Q10:Does the community in which you live, your government officials and local celebrities support the organic movement?

Q11:Do you eat organic foods more for your own benefit(i.e. healthier, better taste) or for the benefit of others (i.e. the environment, local farmers)?

Q12:In your community, are you exposed to organic options or are they something you have to seek out and go out of your way to get?

Q13:Are there certain organic foods that you see or purchase at a grocery store that isn't specifically a health conscious/organic store (i.e. regular grocery store)?

Q14:Rank the following groups in terms of the likelihood they’d purchase organic food, with 1 being “most likely” and 6 being “least likely”.

Q15:Give the top three words that come to mind when you hear the word organic.

Q16:What do you know about how organic foods differ from non-organic foods? Does what youknow or think you know make you want to purchase more organic foods?