Questionnaire on Hotel Guest Room Marketing - 问卷调查调研模板

Questionnaire on Hotel Guest Room Marketing

Dear madam/sir： We aresophomores majoring in hospitality management from International HospitalityManagement School, Sanya College. Thanks for you that you can spare your time to cooperatewith our investigation. Please accordingto your idea truthfully fill in the following questions, the questionnaireanonymously or not released,Our research data will be used instudies only. We promise to maintain the confidentiality ofthe information provided by you. Thank you for your cooperation！

Q1:Your gender is（）

Male

Female

Q2:Your age is（）

Under 20 years old

20-40 years old

40-60 years old

Above 60 years old

Q3:The occupation type you areengaged in is（）

Teacher

White Collar

Staffer

Civil Servant

retiree

Others：

Q4:Your monthly income is（）

Less than 2000 yuan

2000-4000 yuan

4000-6000 yuan

More than 6000 yuan

Q5:Your general travel purpose is（）

Business travel

Leisure tourism

Visitingrelatives and friends

Company conferences or exhibitions

Personaltravel

Others：

Q6:The prime consideration for you tochoose a hotel is（）

Price

Brand

Service quality

Livingenvironment

Sanitary conditions of theguest room

Safety problem

Others：

Q7:Whenyou are out, which type of hotels do you tendto choose?（）

Star hotels

Holiday Villa

Economy hotels

Temporary small hotels

Ordinary Hostel

Others：

Q8:When you are out, which accommodationprice do you think is generally acceptable for one night?（）

100-300 yuan

300-500 yuan

500-800 yuan

More than 800 yuan

Q9:Whenselecting hotels, which way do you tend to choose?（）

Recommendation of friends Friend

Reputation of the hotel

Online search

Enquiring by dialing 114

Search by oneself

Others：

Q10:Which kind of decoration style of hotel guestroom do you prefer?（）

Retro style

French romantic style

Elegantand luxury

Simple and comfortable

Others：

Q11:Whenyou check in, which kind of service do you hope the most from the hotel?（）

Airport pickup / deliveryservice

Entertainmentand fitness services

Laundry service

Business ticket service

Indoorbuffet culinary services

Q12:Whatkind of feeling do you expect the hotel you stay to provide you with?（）

A temporary place to live

The warmth of home

Revealing the identityand status

Meeting individual needs

Others：

Q13:Which way do you prefer to book a accommodation place?（）

Online reservation

Telephone reservation

Making reservations fromthe hotel front desk

Asking someone else to makea reservation for me

Others：

Q14:When choosing hotels, which kindof preferential way is more acceptable to you?（）

A discount of room rates

Delay-stay discount by sendinga night for two nights

Granting credits, e.g. you canenjoy a membership discount when you live in the hotel for a certain number oftimes

Free hotel gifts or local specialties

Free breakfast

Others：

Q15:When you find a hotel of word of mouth,are you going to recommend it to your friends?（）

Must

Maybe

Never thought of

Q16:Ifyou have more good ideas or opinions, would you please tell us?

选项1

: Thank you for your cooperation！ International Hospitality Management School, Sanya College Dashen group, class three of 2013 hospitality management major