A survey about Tesco Diversification Strategy

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Q1:What has been the main reason for you to shop at Tesco?

Price

Range of products

Clubcard/Loyalty

Service

Q2:What is the main reason do you believe for Tesco to be the biggest retailer in the UK?

Customer Service

Store Location

Customer Loyalty

Range of Products

Q3:Which do you consider as Tesco's main factor of growth?

Clubcard

Introduction of new stores

Provision of full product range

Introduction of online shopping

Q4:Do you believe Tesco can create a new diversification strategy to obtain a greater market growth?

Yes

Not sure

Q5:Do you believe Tesco is the market leader when it comes to new diversification strategies?

Yes

Not sure

Q6:What do you believe Tesco is best known for selling?

Groceries

Clothing

Non Food

Electrical and Entertainment

Petrol

Q7:Do you believe Tesco Growth is becoming a problem, is the company becoming too big?

Yes

Not sure

A survey about Tesco Diversification Strategy

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