IKEA's CSR policy for environment - 问卷调查调研模板

Q1:Gender

Male

Female

Q2:Nationality

选项1

Q3:Do you know IKEA?

YES

NO

Q4:If YES (Q3), how is IKEA's brand image?

Negative

2

3

4

5

Positive

Q5:Which factors influences you to decide IKEA's brand image? please tick two

impressive brand name

slogan

advetisement

CSR policy

product quality

product design

producing country

etc

Q6:Do you ever buy IKEA's product?If YES, what did you buy?

YES

NO

Q7:Do you know any IKEA's CSR policy for environment?

YES

NO

Q8:If you know anything about IKEA's CSR policy for environment, please write down.

选项1

Q9:If you don't know about IKEA's CSR policy for environment,How do you 'assume' it? Why?

Irresponsible

2

3

4

responsible

Q10:Do you usually consider CSR policy when you buy products?

Yes

No

Q11:If Yes (Q10), What kinds of products makes you consider the company's CSR most?

Food

Electronics

Furniture

Clothes

etc.

Q12:If a product is closely related to non-renewable resources and nature, the producing company's CSR policy should

consider environmental factors more

consider another factors

keep balance with other stakeholders

the CSR policy for environment is always important whatever the product is environment-related or not

any other idea?

Q13:Last year, Forest Stewardship Council (NGO which is responsible management of the world's forest) took back the certification from IKEA because IKEA carried out illegal logging.Now, how do you think of IKEA's brand image?

Negative

2

3

4

5

Positive

Q14:According to your answer on Q9, how is your purchasing decision about IKEA's products changed?

选项1