How does online shopping influence customer perception? – A case study of young adult in the UK.

Q1:Section A: Respondents Background1.Do you have online shopping experiences?

Q2:Your Gender

Q3:Your age

Q4:Section B: The internet usage and online shopping frequencyHow often do you use the internet every day?

Q5:How often do you use the internet for shopping?

Q6:How many times did you shop online during the last three months?

Q7:In money terms, online shopping represents what percentage of your total consumption?

Q8:Section C: About online shopping preferencesPlease pointed out the type of product that you most likely and least likely to purchase on the internet, and state the reason for your choices.Some examples of products are: books, cloths, electronic products, groceries, tickets, games, etc

Q9:In general, which way do you prefer to purchase the following goods?

Q10:Do you normally use the same supplier or brand when you are shopping on the internet? And please explain the reasons for your answer.

Q11:What makes you start to shop on the internet?

Q12:Section D: Customer Perception of online shoppingDo you think online shopping would benefit you?And please state your reasons____________________________________________________________________

Q13:13. Online shopping saves time

Q14:It is a great advantage to be able to shop online at any time of the day

Q15:The choice of goods is board online compared with traditional stores

Q16:I can find sufficient information about a product online

Q17:Do you think online shopping would save you money? And please state your reasons

Q18:Goods can be cheaper on the internet compared with in store

Q19:Online shopping reduces the cost of traditional shopping

Q20:Do you have any personal reasons to start shopping on the internet?

Q21:I think the advertisement on the websites made me shop more often on the internet

Q22:I feel excited to find and purchase product products on the internet

Q23:Online shopping provides me more time for me to make my purchase decision

Q24:Which of the following purchase method you prefer?