Defining successful destination brand - 问卷调查调研模板

Defining successful destination brand

As a student of University of Surrey, I am researching how to define a successful destination brand. I would appreciate your help to complete the questionnaire. Please tick [√] your answers. Thank you very much.

Q1:What is your gender?

Male

Female

Prefer not to tell

Q2:单选题

Younger than 20(not including 20)

From 20 to 35

From 36 to50

From 51 to 65

Older than 65(not including 65)

Q3:How many countries have you ever been in? (for the purpose of work, study and leisure, excluding home country)

选项1

Q4:How do you describe your occupation?

Student

Staff

Experts on tourism

Q5:Do you think destination is different from destination brand?

Yes

Q6:Do you think any of the following destination brand is successful?

Successful

Quite successful

Neutral

Quite unsuccessful

选项1

Q7:Could you rank these destination brands by the degree of success? ( Please put options in the boxes in order with 1 being the most successful one, and 5 is the least successful one. )

New Zealand

Australia

Scotland

Britain

Singapore

Q8:Would you like to add any other succesful destination brands?

选项1

Q9:What features do the successful destination brands that have been identified share?

选项1

Q10:What do you think is necessary for a successful destination brand?(Please tick all options you think are necessary)

Accuracy in terms of positioning and targeting

High quality of tourism products

Positive reputation

Positive attraction

Positive contribution(e.g. for society,local communities and environment )

Positivity (e.g. to feel good subjectively)

Q11:Please scale the above in importance on measuring successful destination brand from 1 to 5, with1 being unimportant, 5 being the most important.

Accuracy in terms of positioning and targeting

High quality of tourism products

Positive reputation

Positive attraction

Positive contribution(e.g. for society,local communities and environment )

Positivity (e.g. to feel good and keep pitimistic subjectively)

Q12:Would you like to add any other element that has not already mentioned?

选项1

Q13:Do successful destination brands that have been identified have any weakness?(Please list the weaknesses)

选项1

Q14:Please scale the following challenges for succesful destination brand, with1 being unimportant, 5 being the most important.

Fierce competition on tourism market

Ethical balence on decision making (e.g. keep balance between stakeholders and sustaibable development)

Lack of effective and skillful leadership

Lack of efficient partnership

Attractiveness of destination and tourism product

Communication with customers

Q15:Would you like to add any other challenges not already mentioned?

选项1

Q16:Do you have any recommendations to improve destination brands?

选项1

Q17:Please define success for a destination brand

选项1