Advertising Effectiveness Survey of Zoplait - 问卷调查调研模板

Q1:Have you seen the TV-Commercial of Zoplait?

Yes

No

Q2:How would you like to rate this TV-Commercial compared with others similar products' you have seen?

Much better

Better

More or less the same

Worse

Much Worse

Q3:How did this TV Commercial describe the Zoplait?

Very Bad, it was unclear and difficult to understand

Bad

Average

Well

Very well, it is clear and easy to understand

Q4:To what extent do you know Zoplait after watching this TV-Commercial? please rate from 1(know nothing about Zoplait) to 5 (know Zoplait conprehensively)

5

4

3

2

1

Q5:Which of the following options would you think the TV-Commercial should present? Check all applicable options.

Nutrient conposition

Healthy lifestyle

Special properties of Zoplait

Corporate's social responsibility

Target consumer

Spokesperson

Q6:How do you like the length of this TV- Commercial?

Too long

Appropriate

Too short to deliver information

Q7:Which of the following words would you use to describe this TV-Commercial? Check all applicable options.

Attractive

Informative

Persuasive

Mediocre

Creative

Humour

Boring

Q8:Would you like to see this TV-Commercial again？

Yes

No

Q9:Would you like to buy Zoplait after watching the TV Commercial?

Definitely will not to buy

Probably will not buy

Undecided

Probably will buy

Definitely will buy

Q10:Which brands of yogurt do you think is similar to Zoplait? In case of more than one brand, please list all the brands that apply.

选项1

Q11:Gender

Male

Female

Q12:Your age

选项1

Q13:Your postcode

选项1

Q14:How much disposable income do you have monthly?

Less than £300

£300 to £400

£400 to £500

More than £500

Q15:Employment

Student

Employed full time

Employed part time

Self employed

Homemaker

Retired