A STUDY OF EXPERIENCE ECONOMY FROM FEMALE PERSPECTIVE INFLUENCING THE ONLINE SELLING STRATEGHIES ON TAOBAO IN SHANGHAI, CHINA
I am working towards Masters of Business Administration at Asia Pacific University, Malaysia. The purpose of this questionnaire is to gather information regarding “A STUDY OF EXPERIENCE ECONOMY FROM FEMALE PERSPECTIVE INFLUENCING THE ONLINE SELLING STRATEGHIES ON TAOBAO IN SHANGHAI, CHINA” for my final year project. The purpose of this study is to identify the selling strategies of TaoBao which has been influenced due to the higher number of female customers. The response will not be shared with anyone and the identity of the respondent will be keep hidden. The results will be used only in an aggregated form and therefore your anonymity and the confidentiality of your responses are assured. The completed questionnaires will be securely stored and available only to the supervisors and me. Thank you in anticipation of your co-operation. Yours faithfully, Masters of Business Administration Asia Pacific University E-mail: meixi26818@gmail.com
Q1:Note: please tick () for your right answer in only1 option under each question.SECTIONA: PERSONAL DETAILSGender
Male
Female
Q2:Age
than Less 20
21 - 30
31-40
41 -50
More than 50
Q3:Education level
PHD
Master
Degree
High School
Elementary School
Q4:Occupation
Students
Employees
Manager
Businessman
Others
Q5:When was your last purchase from TaoBao?
Less than 3 Months
3months to less than 1 year
1 year to less than 2 years
2 years and above
Q6:How much money you will spend in online shoppingper month?
RMB 1000 below
RMB 1001-2000
RMB 2001-3000
RMB 3000 above
Q7:Please Rate your previous shopping experience from TaoBao online Shoppingby rating fromhighest to lowest?Strongly Agree 1 2 3 4 5 Stronlgy Disagree
Strongly Agree - Stronlgy Disagree
Q8:The questionsbelow tend to examine the awareness of female consumers about the onlineselling strategies of TaoBao. Please indicate your choice on the scale rangingfrom Strongly Agree (1), Agree (2), Neutral (3),Disagree (4), Strongly Disagree (5).
I am aware of TaoBao’s selling strategies.
I understand TaoBao give more focus to female customers.
I am aware of the management style of TaoBao.
Q9:SECTION B: WEBSITE FEATURES These questions examine the level of knowledge of the consumers relating to the website features of thecompany.Please indicate your choice on the scale rangingfrom Strongly Agree (1), Agree (2), Neutral (3),Disagree (4), Strongly Disagree (5).
I agree that TaoBao website features are important for me to buy products.
I believe that quality of TaoBao website is important for anyone to buy products online.
I agree that the use of Chinese language is important for everyone to use the website for TaoBao.
I believe that TaoBao website provides safe transactions between retailers and customers.
I consider Taobao website as a very high informative and maintained website.
Q10:SECTION C: TAOBAO SELLING STRATEGIES These questions reflect on the understanding of consumers on the selling strategies of TaoBao as well as their understanding on TaoBao and their management to develop their strategies basedon their customers. Indicate your choice on the scale ranging fromStrongly Agree (1), Agree (2), Neutral (3), Disagree (4), Strongly Disagree (5).
I believe that TaoBao selling strategies towards customers is to provide lower prices.
I agree that there are lower prices for female products.
I consider that TaoBaohas taken an effective pricing strategy as their key selling strategy.
I think that TaoBao has more products and services than any other online selling website in China.
I agree that TaoBao sells their products online mainly owing to lower prices.
Q11:SECTION D: TAOBAO CUSTOMER SERVICE These questions examine the awareness of customers about the customer service of TaoBao and it represents their knowledge on the improvements of customer service of TaoBao. Indicate yourchoice on the scale ranging fromStrongly Agree (1), Agree (2), Neutral (3), Disagree (4), Strongly Disagree (5).
Iagree that TaoBao provides effective customer service.
I agree that TaoBao listens tothe complaints of their customers and it is the core of their service strategy
I think that the service strategy of company is to give high quality of service through their website.
I agree thatTaoBao has developed their customer service style based on the response of their customers.
I believe that the service strategy has helped the company to gain wide range of customers.
Q12:SECTION E: MARKETING: PRODUCT ADVERTISINGThese questions reflect the marketing activities of TaoBao and the knowledge of consumers onthe product advertising of TaoBao. These questions tend to understand the knowledge ofconsumers on the relevance of marketing activities of TaoBao with their customers.Indicate yourchoice on the scale ranging fromStrongly Agree (1), Agree (2), Neutral (3), Disagree (4), Strongly Disagree (5).
I agree that TaoBao advertises their products using different methods.
I agree that product advertising is very important for TaoBaoas they do not have physical shop.
I believe that the product advertising plays an important role in the success of TaoBao among consumers.
I think that the advertisements are very important to attract female customers to buy products online.
I agree thatTaobao has used mass advertising in their website among consumers which allows them to have more customers.
