Pure Fruit Juice Market Questionnaire - 问卷调查调研模板

Pure Fruit Juice Market Questionnaire

My name is Mengdi Gao. I am doing my Master’s degree at Heriot-Watt University. Would you mind helping me by answering the short questionnaire about buying fruit juice ? It should not take more than 5 minutes to answer. All responses will be confidential. Thanks for helping me with my research.

Q1:Doyoueverdrinkfruitjuice(fruitjuicemeanschilledpurefruitjuicewithoutanyadditives)

YES

NO (, please go to the last two questions）

Q2:Howoftendoyoudrinkpurefruitjuice?

Everyday

Once a week

More than once a day

Less often than once a week

Q3:Inthelastweek,howmuchdidyouspendonfruitjuice?

£0

£2-£6

£7-£9

£10-£15

£16-£20

Q4:Whichofthefollowingbrandshaveyoueverbought?Pleasetickallthatapply

Naked juice

Innocent Smoothie/Juice

Tropicana

Store own label brand

This Water

Copella

Others

Q5:Whichbrand above doyounormallybuy? ps：if there isn't yours， please list

选项1

Q6:Ithinkahigherpricesuggeststhejuiceishealthier

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q7:Ithinkahigherpricesuggeststhejuiceishigherquality

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q8:Iprefertobuyapurefruitjuiceevenifthepriceishigherthanothertypesofdrinks?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q9:Thequalityofthefruitjuiceisveryimportanttome

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q10:Ichoosepurefruitjuicebecauseofitshealthbenefits

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q11:Iwouldnotchoosetobuyafruitjuiceifitismadebythecompanythatdoesnotconsidertheenvironment

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q12:ItendtobeinfluencedbywhatotherpeoplethinkwhenIamchoosingthejuicebrand.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q13:whichofthefollowingfactors would be themostimportantinfluenceonyourchoiceofbrand?

Discounts

Recommendation by my friends

Promotion in TV, newspaper, magazine, social media

Cheap price

Popularity

Q14:WhenIamchoosingmybrandofjuice,Ispendalotoftimeresearchingwhichisthebestbrandforme?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q15:Iwouldchooseafruitjuicebrandbecauseofitsstrongbrandidentity

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Q16:Gender

Male

Female

Q17:Age Group

18-24

25-34

35-44

44-54

54-64

Over 65