The store environment for fast fashion brand: its relationship with the shopping value and purchase intention

Q1:1. 年龄/ Age

Q2:2. 性别/ Gender

Q3:3. 婚姻状况/ Marital status

Q4:4. 月收入情况／ Approximate monthly income

Q5:5. 最高学历／Last grade completed in school

Q6:6. 工作情况／ Employment status

Q7:7. 你是否曾购买过快消时尚品牌的服饰( 如HM, zara)?／ Have you ever purchased fast fashion clothes (for example, HM and zara)?

Q8:8. 你一般每月花多少钱在购买服饰上？／ How much do you spend every month on shopping fashion clothes?

Q9:9. 平时你多久去快消时尚品牌的店里购物?／ On average, how often do you shop in a fast fashion store?

Q10:10. 和其他时尚品牌相比， 是什么原因让你选择快消时尚?／ Compare with other fashion brands, what makes you choose fast fashion brands?

Q11:11. 我的衣橱里一定要有最流行的款式， 这对于我很重要／ It is important for me to have the latest style and trends in my wardrobe

Q12:12. 我不在乎快消时尚品牌的店铺环境，只要里面的服装便宜又时髦就可以／ I don’t care much about the store environment as long as the clothes are cheap and chic

Q13:13. 对于快消时尚品牌的服装， 我总是很慎重的决定要不要买／ I think a lot about my purchase decision when it comes to fast fashion

Q14:14. 我很重视店铺的陈列和设计／ I pay great attention to the store layout and design

Q15:15. 我很重视店内商品的品质和设计／ I pay great attention to the product design and quality

Q16:16. 我很重视商店提供的服务／ I pay great attention to the service in store

Q17:17. 我很重视店内的感官体验如音乐，气味和灯光／ I pay great attention to the sensorial cues in store such as music , scent，light

Q18:18. 我很重视店内举办的活动 （如明星推广， 走秀等）／ I pay great attention to the events in store （such as celebrity event, catwalk show)

Q19:19. 我很重视店内提供的额外的服务设施如咖啡店或沙龙／I pay great attention to the additional service in store such as café and salon

Q20:20. 我喜欢逛那些能带给我乐趣的商店／ I like the store which can provide me with fun

Q21:21. 购物对我来说是一种享受， 我只是单纯的喜爱购物而非处于需要而购物／ Shopping is a truly joy for me, I enjoy shopping for its own sake not because I need something

Q22:22. 我很享受沉浸在各种有趣的新产品中／ I enjoyed being immersed in exciting new products

Q23:23. 我喜欢在环境好的商店购物，尽管价格可能比其他商店高／ Although the cost may higher that other stores, I still like to shop at a better place

Q24:24. 逛街时，我的购物通常是有计划的， 我只买我需要买的东西／ While shopping, my purchase are usually planned, I buy items only I need

Q25:25. 如果我没有买到我需要的东西我会觉得很失落／ I feel distressing if I couldn’t buy what I really need

Q26:26. 如果我不需要买东西我是不会去逛街的／ I won’t go to a store if I don’t need to buy anything

Q27:27. 如果商店环境让我感到愉悦我会愿意在店里做出更多的消费／ I will pay more money in store if I feel pleasure at store

Q28:28. 如果商店环境让我感到愉悦我会愿意再次光临这家商店／ I will come to the same store again if I feel pleasure at store

Q29:29. 如果商店环境让我感到愉悦我会愿意在店里待更多的时间／ I will spend more time in store if I feel pleasure at store

Q30:30. 如果商店环境让我觉的不舒服 我不会在店里消费，即使店里有我喜欢的商品／ if the store environment make me feel unpleasant, I won’t buy anything in the store， even I like the products

Q31:31. 我会在店里消费 如果店里提供额外的服务设施比如咖啡店和沙龙／ I will spend money in the store if it provides additional service such as café and salon

Q32:32. 我会愿意在店里消费 如果店里的服务让我满意／ I will spend money in store if the service in store makes me feel satisfied

Q33:33. 我会愿意在店里消费 如果我喜欢这家店的感官体验如音乐，气味和灯光／ I will spend money in store if I enjoy the sensorial experience in store such as music, scent and light

Q34:34. 我会愿意在店里消费 如果店里举行我感兴趣的活动／ I will spend money in store if there are interesting events in store