Questionnaire of the Blueberry Wine - 问卷调查调研模板

Q1:1.What’s your gender？您的性别？

A.male男

B.female女

Q2:2. What's your age？您的年龄是？

A.below 20 20岁及以下

B.21-28

C.29-35

D.36-45

E.46-55

F.above 56 56岁及以上

Q3:3. What' your income？（unit：RMB yuan）您的收入属于以下哪个阶段？（单位：人民币元

A.below2000 2000以下

B.2000-3000

C. 3000-4000

D. 4000-5000

E.5000-8000

F.above8000 8000以上

Q4:4.How often do you have alcoholic drink?您多久喝一次酒类饮品？

A. everyday 每天都喝

B. once a day 每周1次

C. once or twice a week 每周1到2次

D. third or fourth a week 每周3到4次

E. once or twice a month 每月1到2次

F. third or fourth a month 每月3到4次

G.seldom or hardly 很少喝或几乎不喝

Q5:5. What kind of drink do you normally have？您平常喝什么类型的酒？

A. spirit白酒

B. beer啤酒

C. wine 葡萄酒

D. medicinal liquor with tonic 滋补类药酒或保健酒

E. fruitwine 果酒

F. others 其他

Q6:6.How much do you spend on alcoholdrink every month?（unit：RMBYuan）您每月在酒类上的支出是多少？（单位：人民币元）

A. below 100 100以下

B. 100-300

C. 300-500

D.500-800

E.800-1000

F. 1000-2500

G.above2500 2500以上

Q7:7.How much do you know about blueberry wine？您对蓝莓酒了解多少？

A. very familiar很熟悉

B. heard of听说过

C. don't know不知道

Q8:8.How do you know about blueberry wine？您是怎么知道蓝莓酒的？

A. by TV andother media.电视等媒体

B.recommended by malls商场推荐

C. introduced by friends朋友介绍

D. personal will 自己意愿

E. others其他

Q9:9.What doyou think of blueberry wine？您是怎么看待蓝莓酒的？

A. harmful to health对身体有害

B.beneficial to health有一定益处

C. not clear不清楚

Q10:10.What healthfunction of blueberry wine do you know about？您了解哪些蓝莓酒的保健功能？

A. prevention and cure of cardiovascular disease防治心血管疾病

B. anti-aging抗衰老

C. antioxidation抗氧化

D. relax nerve and relieve fatigue松弛神经、缓解疲劳

E. lose weight 减肥

F.bacteriostasis抑菌作用

G.don't know 不知道

H.others其他

Q11:11.Which of the following concern would you have about blueberrywine？您喝蓝莓酒会有以下哪些顾虑？

A. bad for intestines and stomach 对肠胃不好

B. bad for teeth.对牙齿不好

C. getting fat发胖

D.don't know没有顾虑

Q12:12.Howdo you position the blueberry wine？您对蓝莓酒的定位是什么呢？

A.Drinking for leisure生活休闲酒

B. Drinking for health and nutrition营养保健酒

C. Drinking for beauty美容养颜酒

Q13:13.Which place do you think is suitableto drink the blueberry wine？您认为蓝莓酒适合在那些场合喝？

At home 家里

Barbecue restaurant烧烤店

At hotel 酒店

Bar or KTV 酒吧、KTV

Picnic野炊玩耍

At theday use room日租房

Q14:14.In which case doyou drink the blueberry wine？您一般在什么情况下喝蓝莓酒？

Any case任何场合都会

Family gatherings家人聚会

Friends gatherings朋友聚会

Dating with lovers与爱人约会

Social business交际应酬

Drinking alone独自饮酒

Entertainment休闲娱乐

Others其他

Q15:15.Whatdo you think the blueberry winesymbolize？（youcan choose more than one）您觉得蓝莓酒代表着什么？（可多选）

forthright豪爽

cozy 惬意

happiness快乐

petty小资

health健康

sentiment情调

youth青春

Q16:16.Whichmeaning would you like to give to blueberry wine？如果可以，您愿意赋予蓝莓酒的意义？

Natural,green and fresh，sending outyouth and dynamic自然与绿色的小清新，散发青春的稚嫩与活力

A sincerefeeling，an eternal memory 一段真挚的感情，一份永恒的回忆

A symbol of age and era，mature and fragrant一种年龄与时代的标志，成熟而芬芳

A choiceof health and fashion，an ornament for poetic life健康时尚的选择，诗意生活的点缀

New drink，new fashion，new lifestyle新的饮品，新的潮流，新的生活方式

Q17:17.Howoften do you think is the best to drinkthe blueberry wine？您觉得喝蓝莓酒的频率多少最好？

A. everyday 天天喝

B. several times a week 一周几次

C.several times a month一个月几次

D. several times half a year半年几次

E.neve 不喝

Q18:18.Inwhich season do you drink blueberry wine often？您经常在哪个季节喝蓝莓酒？

A. spring春季

B. summer 夏季

C. autumn 秋季

D. winte 冬季

E. any season无所谓

Q19:19.Which alcohol content do you think is acceptable？您认为多少度是您接受的？

A.4-6%.4-6度

B. 7-10% .7-10度

C. 11-14%11-14度

D. 15-20%5-20度

E. 21-30% 21-30度

F. over31%31度以上

Q20:20.Whichcapacity do you prefer？您喜欢多少规格的包装呢？

A. 260ml

B. 500ml

C. 750ml

D. 1000ml

E. 1500ml

Q21:21.Where would you purchase, drink and taste the blueberry wine？您会在什么地点选购饮用品鉴蓝莓酒呢？？

A、physical stores 专卖店

B. chateau酒庄

C. supermarket超市

D. bar ,KTV E.convenience store 酒吧、KTV

E.convenience store E. 便利店

F. cafe 咖啡厅

G. any place 任何地点都会

Q22:22.Whichway do you like to know about, to pay attention to and to purchase theblueberry wine？您喜欢通过什么方式了解、关注、选购蓝莓酒呢？

A、physical stores 专卖店

B、 Internetrecommendations 互联网推荐

C.magazines 杂志

D. television advertising 电视广告

E. mobile applications手机软件

F. wine tasting蓝莓酒品鉴会

G.outdoor promotions 户外促销

H. families and friends' introduction 家人朋友介绍

I. others其他

Q23:23.If you purchase the blueberry wine，which aspect do you value most？（5 veryimportant 4 important 3 averageimportant 2 not important 1totally not important）如果购买蓝莓酒，您主要看重哪些方面的因素？（5非常重要 4重要 3 一般 2不重要 1完全不重要）

5

4

3

2

1

Q24:24.Pleasewrite the degree of importance of the following information to your purchasedecision（5very important 4 important 3 average important 2 not important1totally not important）请写出下列蓝莓酒信息对您购买决策的重要性（5非常重要 4重要 3 一般 2不重要 1完全不重要）

5

4

3

2

选项3

Q25:25.How muchwould you like to pay for the authentic,nutritional and healthy fermentedblueberry wine？RMB yuan/750ml？您愿意为原汁原味、营养健康的发酵蓝莓酒买单多少呢？元/750ml？

A..below 50 50元以下

B. 50-100yuan 50-100元

C. C.100-300yuan 100-300元

D. 300-500yuan 300-500元

E. 500-800yuan 500-800元

F. 800-1500yuan 800-1500 元

G. over 1500yuan 1500元以上

Q26:26. which aspect of blueberrywine do you think should be improved most ？您认为蓝莓酒最应该在哪个方面进行改进？

A.taste 口味口感

B. body .醇度

C. price 价格

D. package 包装

E. brand品牌

Q27:27.Whichdo you think the following promotions attract you the most to purchase theblueberry wine？您觉得以下哪种促销方式更会吸引您去买蓝莓酒产品？

A.prize promotio有奖促销活动

B. giving gifts 买酒赠礼品

C. buying one，getting one free 买一赠一

D. direct reduction of the price 直接降价

Q28:28. If you have the following opportunities to know about theblueberry wine , which one would you like to take part in如果有以下条件去了解蓝莓酒，您会愿意去参加哪种活动？

A. thetrade fair or fair of blueberry w 蓝莓酒贸易展、博览会ine

B. blueberry wine tasting 蓝莓酒品尝

C. the visit to blueberry wine chateau 参观蓝莓酒酒庄

D. the experience of blueberry wine brewing蓝莓酒酿制体验活动

Q29:29.Which wine will you choose atthe same price？同等价位下您会选择？

A. thedomestic blueberry wine 国产蓝莓酒

B. the imported blueberry wine 进口蓝莓酒

Q30:30. How do you think theimported blueberry wine is different compared with the domestic one ？您认为进口蓝莓酒相较于国产蓝莓酒区别在哪里？

A.highly personal-esteemed 个人认同度较高

B. better taste 口感更好

C. more reasonable price 价格更合理

D.quality-guaranteed 品质有保证

Q31:31. What is your degree ofloyalty to the brands of the imported blueberry wine？您对于进口蓝莓酒品牌的忠诚度怎么样？

A. As longas I like it, I will always purchase it.只要我喜欢上一个品牌就一直只买它

B. Most of the time, I purchase a familiar brand and swap occasionally. 我大多时候买一个熟悉品牌，偶尔换一下样

C. I switch among a few brands. 我在少数几个品牌之间换来换去

D. I have no preference to brands and choose them randomly every time. 我对品牌没什么偏好，每次都随意选择

Q32:32.Whichcountry's wine do you prefer？您偏好哪个国家的果酒？

A.France 法国

B.Italy 意大利

C. Span 西班牙

D. Germany 德国

E. Australia澳大利亚

F. New Zealand 新西兰

G. America 美国

H. Chile 智力

I. Argentina 阿根廷

J. South Africa 南非

K. Others其他

Q33:33.What'sthe price of a bottle of imported parity blue berry wine do you think isreasonable？ (RMB)您认为对于一瓶平价的进口蓝莓酒价格多高是合理的？

A. Below100 yuan 100元以内

B. 101-150yuan 101-150元

C. 151-200yuan 151-200元

D. 201-250 yuan 201-250元

E. 251-300yuan 251-300元

F. 301-400 yuan 301-400元

G. 401-500 yuan 401-500元

Q34:34.What'sthe price of a bottle of a fair average quality of imported blueberry wine doyou think is reasonable？ (RMB)您认为对于一瓶中等品质的进口蓝莓酒价格多高是合理的？

A.Below200yuan 200元以内

B. 201-400yuan 201-400元

C. 401-600yuan 401-600元

D. 601-800yuan 601-800元

E. 801-1000yuan 801-1000元

F. 1001-1300yuan 1001-1300元

G. 1301-1500yuan 1301-1500元

Q35:35. What's the price of a bottleof a first quality of imported blueberry wine do you think is reasonable？您认为对于一瓶上等品质的进口蓝莓酒价格多高是合理的？

A.below 300 yuan 300元以内

B. 301-500yuan 301-500元

C. 501-800yuan 501-800元

D. 801-1000yuan 801-1000元

E. 1001-1300yuan 1001-1300元

F. 1301-1500yuan 1301-1500元

G. 1501-2 00yuan 1501-2000元

H. over 2000yuan 2000元以上

Q36:36.What'sthe main reason of your purchase for the blueberry wine ？您购买进口蓝莓酒主要是因为？

A.Good for health 喝蓝莓酒健康

B. To showcase status可以显示身份地位

C. For business banquets 商务宴请

D. As the gift to others 送人

E. For collecting 收藏

F. For good taste 味道好

Q37:37.In general, how do you distinguish the quality of the imported blueberry wine？（you can choose more than one）一般您如何辨别进口蓝莓酒的品质？（可多选）

A. AsI know the blueberry wine well, I can identify with the related knowledge.我很了解蓝莓酒，所以可以用相关知识辨别

B. I don't quite know the blueberry wine, but I can distinguish from the taste. 我不大了解蓝莓酒，但我能从口味辨别好坏

C. I identify the quality of the blueberry wine with the advertising information. 我从广告宣传里的信息来辨别蓝莓酒的品质

D. I can speculate the quality of the blueberry wine through the package and price 我通过包装和价格可以大概推测蓝莓酒的品质

E. Through friends' introduction. 通过朋友介绍

F. Through wine shop's introduction.通过酒行介绍

G. Others其他.

Q38:38.Are you going to purchase the imported blueberry wine in the coming year？在未来一年内是否有计划购买进口蓝莓酒？

A. Yes, I'm going to. 计划购买

B. I can have a try.可尝试购买

C. I'm not sure.不确定是否购买

D. I'm not going to.不会购买

Q39:39.Have you ever heard of the New Zealand BLUE LAND blueberry wine？您是否听说过新西兰蓝域蓝莓酒

A.Yes. 是

B. No.否

Q40:40.If the price meets your expectations,would you like to try and purchase the New Zealand BLUELAND blueberry wine？如果售价达到您的心理预期，您愿意尝试并购买新西兰蓝域蓝莓酒吗？

A.Yes,I'd like to. 我愿意

B. No.不愿意

Q41:41.As the popularity of e-commerce has deeplyaffected the alcohol industry now, will you purchase direct sales of blueberry wine on the internet？对于现在十分流行的电子商务已经深深影响到了酒类行业，您会在网上购买直销的蓝莓酒产品吗？

A.Yes,I will. 我愿意

B. No,I won't.不愿意

Q42:42.If you'd like to purchase direct sales ofblueberry wine on theinternet, how much do you think is reasonable that the internet price lowersthan that of the physical stores？如果您愿意在网上购买直销的蓝莓酒产品，您觉得网络价格与线下实体店价格相差多少是合理的？

A. The same 一样

B.5% lower 网络便宜5%

C. 10% lower网络便宜10%

D.15% lower网络便宜15%

E. 20%lower 网络便宜20%

F. Over20%lower 网络便宜20%以上