Intercultural Successful Operation of Starbucks - 问卷调查调研模板

Q1:What is your gender？

Female

Male

Q2:How old are you?

Less than 18

18-24

25-40

41-60

over 60

Q3:What is yournationality?

American

Chinese

European

Other

Q4:What is youroccupation?

Students

Employed

Unemployed

Other

Q5:How often do you goto a café?

Never

Once a month

Once a week

2-4 times a week

Everyday

Q6:Which café is your favorite?

Starbucks

Costa Coffee

Dunkin' Donuts

No-chain coffee shops

Q7:How do you get toknow Starbucks？

Friends

Magazines

Local stores

TV commercial

Internet

Other

Q8:Why do you go to Starbucks?

Formal meeting

Informal meeting

Studying

Reading books/magazines

Drinking coffee

Others

Q9:Have you been a member of the followers of Starbucks on WeChat, Facebookor Twitter?

Yes

No

Q10:Have you ever seensome videos about Starbucks on YouTube?

Yes

No

Q11:Have you downloadedStarbucks app on your phone?

Yes

No

Q12:What do you thinkStarbucks is superior than competitors?

Layout environmentand atmosphere

Staff service

Sanitation

Traffic environment

Food quality

Price

Other

Q13:Do you thinkStarbucks still need more media publicity?

选项1

Q14:Please describe theimage in your mind of Starbucks?

High standard taste

Popular

Young

Reliable

Romantic

Friendly

Other

Q15:矩阵单选题

Strongly agree

agree

Somewhat agree

Somewhat disagree

disagree

Strongly disagree