Dear Research Participant:You have been selected to participate in this market research study. Your opinion is important to us.This questionnaire constitutes part of a student's individual academic research work in partial fulfillment of the Master of Research (MRes) in Management graduation requirement. While the Xi'an Jiaotong Liverpool University respects and abides by the Privacy Laws in China, Hong Kong and Macau, it is the student’s responsibility to comply with those laws during every aspect of the project. Please contact the sender of this questionnaire for specific details (Correspondence: indexogr@gmail.com). Please ignore it if you have responded or are not interested in it. Thank you.We take your participation in this study very seriously and we ask that you also do the same. Please note that your responses would be kept strictly confidential and only be used for academic purposes. Meanwhile, for confidentiality reasons, we ask that you acknowledge the following Target Audience Non-Disclosure Agreement. If you do not agree to this agreement you will not be able to participate in this research study. Thank you.TARGET AUDIENCE NON-DISCLOSURE AGREEMENT:You the "Respondent" recognize and acknowledge that the information disclosed to you under this agreement, including patents, inventions, methods of operation, trade secrets, and all other confidential or proprietary information of any kind whatsoever are valuable, special and unique assets. You agree that you shall not disclose to any extent such Confidential Information to any person, firm, corporation or other entity. You also agree that you will not make a copy or disclose any portion of the research.
Q1:Please select by clicking one of the statements below.
I agree to the terms of the above agreement, and I am willing to process this survey.
I disagree to the terms of the above agreement, and I am not willing to process this survey.
Q2:PART A: Qualification Screening.Please CLICK ONLY the option that best fits your statement in Question A1.A1. Have you participated in any marketing research related to online group-buying (网上团购 in Chinese) in the last three months?
Yes
No
Q3:Please TICK() ALL the options that fits your statement in Question A2.A2. Are you or your family members employed in any of following fields?
Marketing,Advertising, or Public Relationship.
Online-to-offline oriented internet enterprises.
Higher education institution offering marketing-related courses.
None of above.
Q4:Please TICK(√) ALL the options that fits your statement in Question A3.A3. Do you know what online group-buying coupon (网上团购 in Chinese) is?
Yes.
No.
Q5:Please TICK(√) ALL the options that fits your statement in Question A4.A4. Which of following online group-buying channels do you know?
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Other, please specify the name:
I don't know any online group-buying channel.
Q6:Please CLICK ONLY the option that best fits your statement in Question A5.A5. Have you used any online group-buying coupon in LAST THREE MONTHS?
Yes.
No.
Q7:Dear Research Participant: We're sorry that you did not meet the criteria to participate in the full study. Thank you for responding to this marketing survey! Our research team value your continued work, and please have a nice day!
OK.
Q8:Congratulation! Based on information provided, you are uniquely qualified for this study. Please continue, and complete the following questions. PART B: Main part of the research questionnaire.To what extend do you fit the following statements?Please evaluate each statement on a scale of 1 (I never or I definitely no) to 7 (I always or I definitely yes).
I keep myself on a strict budget
My financial situation doesn't amount to a concern to me now
At this point in my life, it seems every penny is important
What I consume should be consistent with my social status
Brands purchases can bring me a sense of prestige
If I buy a cheap gift for my friend, both my friend and I will not feel we have lost face
it is important to have a dinner party in a good restaurant even though I will pay a lot of money
When buying a gift for others, I never consider the prestige of the gift
It is important that others like the products and brands I buy
It doesn't matter what friends think of different brands or products before I purchase a product
Sometimes I buy a product because my friends do so
I will use online group-buying coupon in the future
I will often use online group-buying coupon in the future
I will recommend my relatives and friends to use online group-buying coupon in the future
Q9:PART C: Background Information.C1. What is the highest level of education you have completed?
Junior middle school or below
Senior high school
Junior college
Bachelor
Master or above
Prefer not to say
Q10:C2. Whats your gender?
Male
Female
Prefer not to say
Q11:H3. What’s your age this year?After your completion of the questions on this page, please click “Submit” on the bottom of the page.
Below 19
19-25
26-35
36-50
Above 50
Prefer not to say
