Are you interested in products of luxury brands?

Thanks for taking this survey.

Q1:What is your gender?

Female
Male

Q2:What is your age?

16 to 18
19 to 21
22 to 24
25 to 27

Q3:Do you buy luxury products online?

Yes
No

Q4:How do you feel about luxury brands?

High Price
High Quality
Waste of Money
Not Necessary

Q5:How many following luxury brands do you recognise?Alexander McQueen / Givenchy / Burberry / Salvatore Ferragamo / Valentino / Thom Browne / Moncler / Giorgio Armani / Fendi / Dolce Gabbana / Chanel / Bally / Versace / Hermes / Christian Dior / Prada / Gucci / Louis Vuitton / Yves Saint Laurent / Balmain / Neil Barrett / Marcelo Burlon / Balenciaga / Giuseppe Zanotti

1-6
7-12
13-18
19-24

Q6:How much do you know about these brands?

Barely
Not too much
Quite a lot
Deeply

Q7:In which way, do you know about these brands?

Website
TV Advertisement
Magazine
Recommend by Others

Q8:How often do you see these brands e.g. advertising or others wearing?

Always
Often
Sometimes
Seldom
Hardly

Q9:What kind of product(s) of these brands you would like to buy mostly?

Clothing
Bag
Makeup
Accessories
Shoes
Other

Q10:Why would you like to buy this/these particular product(s) from these brands?

Price-quality ratio
Design
Comfort
Self esteem
Prestige

Q11:How often do you buy this/these particular product(s)?

Weekly
Monthly
Quarterly
Yearly

Q12:Which degree of comfort you expect to get from this/these particular product(s)?

5 (Highest)
4
3
2
1 (Lowest)

Q13:Do you find buying luxury brands satisfying?

Strongly Agree
Agree
Commonly
Disagree
Strongly disagree

Q14:How often you use or wear this/these product(s)?

Everyday
Weekly
Fortnight
Monthly
Seldom
Never

Q15:In which situation, you use or wear this/these product(s) mostly?

Daily
Casual
Formal
Work
Other

Q16:How long do you expect this/these product(s) to last?

Below 1 year
Between 1 year and 2 years
Beyond 2 years

Q17:How long does this/do these product(s) actually last?

Below 1 year
Between 1 year and 2 years
Beyond 2 years

Q18:Do you enjoy having premium/luxury brands?

Strongly enjoy
Average
Not enjoy at all
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Are you interested in products of luxury brands?
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