Luxury Consumption in The Digital World - 问卷调查调研模板

Q1:Gender

Male

Female

Q2:Age

18-25

26-30

31-40

41-50

50+

Q3:Occupation

Middle/Top Manager

Specialist

Entrepreneur

Civil worker

Part-time/freelance worker

Student

Unemployed

House Wife

Other (Please Specify)

Q4:What was the main purpose to shop online?

To economize the time

To have a bigger choice

To get special offers/ promotions

To compare products/prices etc

I can't find my favorite brand only online/ can buy from the country, where it's not presented

Other (Please Specify)

Q5:What is the main drawback of shopping online?

I need to see/touch/try the products in real

I am enjoying the offline shopping

My personal information is not protected

I am not a confident internet user

Can't find the brands/products I like

Shipping rates are high/ not clear

I don't want to wait for a product to be delivered

I don't want to deal with returns/refunds if a product won't fit me

I don't believe that the products sold online are authentic

Other (Please Specify)

Q6:What types of luxury products do you typically buy online?

Cosmetics

Clothing

Leather accessories (bags, wallets, belts, shoes)

Jewelry

Electronics

Book hotels, flight tickets, tours

Concierge services

Other (please specify)

Q7:What is the maximum sum you are ready to spend online?

> $10,000

$5,000-$9,000

$2,000- $5,000

$600 - $1,900

< $500

Q8:Do you have a "love mark" (a brand you like and purchase frequently)?

Yes

No

Q9:Would you like to be subscribed for your love mark's newsletter/ info about promotions and special events/ have an account on the website?

Yes

No

Already subscribed

I don't like any brand

Q10:Do you follow any brand on social networks (including your love mark)?

Yes

No

Q11:How would you feel if the brand you like would collect your personal data (e.g. name, DOB, zip code, interests, travel information etc.) ?

Strongly disagree

I am fine, if they ask my permission

Agree anyway

Sure, but if it will be protected

Other (please specify)

Q12:How would you feel if the brand will use your personal data for personalizing the content you see on their website (fit the website to your needs, send only relevant information, promotions etc.)?

Strongly disagree

I am fine, if they ask my permission

Agree anyway

Sure, but if it will be protected

Q13:How would you feel if the brand would use your personal information to send you free presents for special occasions?

Strongly disagree

Fine, if they confirm it with me

I would be more than happy to receive it as a surprise

Q14:How would you feel if the brand you like would have access to your account on the social networks?

Agree

Disagree

Q15:Do you feel your personal data is protected online?

Yes

No

Q16:Which kind of information are you ready to share online/ with you favorite brand if it will protected from illegal usage by a third party?

DOB (date of birth)

Age

Income

Likes/dislikes

Pictures

Comments

Location (current/home etc.)

Visited websites

Search queries

Purchasing history/patterns

Other (please specify)

Q17:How would you feel if the brand would greet you by your name, but you are not a loyal customer?

Scared (how did they find it out)?

It doesn't make any difference

I would be surprised! but it would be a nice surprise

Other (please specify)

Q18:What do you like about the online activities of your favorite brand?

Interesting content on the website/social networks/e-magazine

User-firendly website

Convenient online shop

Beautiful/interactive promotions/advertorials/ video

Unique in-store technologies (interactive changing rooms,3D windows, Ipads etc.)

User-friendly mobile version of the website/ mobile application

They always know what I want and send me useful information by e-mail/ wechat/ messages

Other (please specify)