Exploration of customer experience for home-grown multi-brand fashion stores in Shanghai. 研究上海本土品牌集合店的顾客体验
Dear respondents, you are invited to take part in a research study of a postgraduate academic project of Brunel University. This questionnaire is designed to gather your opinions towards the influence of store environment of multi-brand fashion retail stores. Multi-brand means marketing of two or more similar and competing products by the same firm under different and unrelated brands. 本问卷包含单选题、多选题和填空题（可用中文作答）
Q1:Have you ever visit these stores below? If yes, please complete the rest of questions. Otherwise, please quite this survey. Thanks. 你是否去过以下品牌集合店？如果没有，请跳过这份问卷
10 CORSOCOMO (Shanghai)
DOVER STREET MARKET (London)
IT
BNC薄荷糯米葱 (Beijing)
DONGLIANG栋梁(Shanghai)
MERCI(Paris)
OPENING CEREMONY(New York)
Q2:What is your gender?你的性别
Male
Female
Q3:What is your age?你的年龄
Below20
20-30
31-50
Above50
Q4:What is your occupation?你的职业
选项1
Q5:How much money do you usually spend on clothing per month?你每月在衣服上花多少钱？
RMB 0-500
RMB 500-1000
RMB 1000-3000
RMB 3000-5000
RMB Above 5000
Q6:How often are you going to the fashion multi-brand store?你多久去一次集合店
Several times per week
Every week
Every month
Every 3 months
Half a year
Q7:What is your purpose of going to a fashion multi-brand store?你去集合店的目的
Buying goods
Choosing goods(then buying online)
Just for relax and take photos
Enjoy the store display
Other
Q8:Is there a particular purpose that you prefer to go to the multi-brand store?有什么特别的目的你更喜欢去集合店而不是传统零售店
High quality of goods
Comfort store environments
Convenient location
Attractive and unique design of the store
Thoughtful service
Q9:What kind of experience will more attractive for you in a fashion multi-brand store? 在品牌集合店，哪种体验更吸引你？
Unique modern interior design
Background music
Cultural activities
Stylish healthy living decoration
Personal customization
gallery-inspired merchandising
Q10:In general, how will you rank the existing shopping experience in fashion multi-brand store in China?请给集合店的购物体验评分
interior environment
product display
light
music
color
eye-catching window display
cafe and food services
activity organizing
thoughtful service
fitting room
Q11:Which of the following STYLE do you prefer to go ?你喜欢以下哪个风格？
Modern
Comfort
Wood
Gallery-inspired style
Healthy living decoration
Advance
Colorful
activity
Q12:Please use 3 words to describe the fashion multi-brand store you will like to go :请用三个词形容你想去的时尚品牌集合店的风格
选项1
