Market survey questionnaire - 问卷调查调研模板

Q1:1. What’s your gender？您的性别是？

man 男

woman 女

Q2:2. How old are you？你多大了？

Under 0-15 years old 0-15岁

15-25 years old 15-25岁

25-35 years old 25-35岁

over 35 years old 超过35岁

Q3:3. The type of packaging you often buy for Coca-Cola？您经常购买可口可乐的包装类型？

300ml cans 易拉罐装

330ml small bottle 小瓶装

500 ml bottle 瓶装

Glass bottle 玻璃瓶装

Q4:4. What other Coca-Cola products do you normally buy？您平时会购买可口可乐公司的哪些其他产品

Sip Coke Zero零度可乐

Diet Coke健怡可乐

Sip diet coke无糖可乐

Sprite雪碧

fan ta芬达

yi quan怡泉

mei zhi yuan美汁源

eye-catching saliva pow醒目口水动力

Q5:5. What is the reason why you buy Coca-Cola？哪种是您购买可口可乐的原因？

taste good口感好

Advertising media促销活动

Promotional activities广告媒体

Product packaging attraction产品包装吸引

Like spokesmen喜欢代言人

other其他

Q6:6. Where do you buy Coca-Cola？您一般在哪里购买可口可乐？

Supermarket store超市商店

Restaurant snack bar饭店小吃店

Vending machine自动售货机

Opening online shops网店

Mouth other其他

Q7:7. The reason why you choose Coca-Cola over other brands is that？与其他品牌相比你选择可口可乐的原因是

brand品牌

taste口感

price价格

advertising广告

Recommendation from others他人推荐

packing包装

other其他

Q8:8. Do you remember the Coca-Cola advertising campaign？您是否还记得可口可乐的广告宣传

remember记得

Dimly remembered隐约记得

Don’t remember不记得

Q9:9. How much do you spend on drinks every month？你每个月花费多少钱购买饮料？

Less than 30 yuan 30元以下

30-50 yuan 30-50元

more than 50 yuan元以上

Q10:10. The price for each purchase of Coca-Cola is？您每次购买可口可乐的价格是？

Under 3 yuan 3元以下

3-5 yuan 3-5元

5-10 yuan 5-10元

11元以上

Q11:11. What do you think of Coca-Cola’s price positioning? 您认为可口可乐的价格定位如何？

on the high side偏高

low偏低

the general一般

Q12:12. Which promotion method of Coca Cola attracts you most？可口可乐哪种促销方式最吸引您？

Give small gifts赠送小礼品

Open mouth prize开盖有奖

Multiple bottles of mouth discount多瓶优惠

Buy one and get one free买一赠一

Export discount降价折扣

scan code prize扫码有奖

Q13:13. What do you think of Coca-Cola’s promotion ？您如何看待可口可乐的促销活动？

Hate promotions, cheating elements 讨厌促销，有欺骗成分

All promotions have to raise the original price, but it’s all the same 促销的商品都要提高原价，其实都一样

It’s ok, though I know it’s not much cheaper 还可以，虽然知道便宜不了多少

liked it and thought it was worth it 喜欢，觉得很值

Q14:14. In order of your preference, please rank the different coke meals below：按照您的喜好，请为下列不同的可乐套餐进行排序 A.Sweet meal for lovers情侣甜蜜套餐 B. Family warm package家庭温馨套餐 C. Party value package聚会超值套餐 D. Team sports package球队运动套餐

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Q15:15. What do you think Coca-Cola does not reach the target？您觉得可口可乐做的不到位的地方有哪些

The packing is not attractive enough 包装不够吸引人

Bad taste口感不好

Spokesmen have no influence代言人没有影响力

The oral propaganda is not in place 宣传做的不到位

The price is not fair价格不公道

other其他

Q16:When it mention that‘快乐肥宅水’，what is the first thing you think of? 当说到快乐肥宅水，你第一个想到了什么？

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Q17:.What do you think of Coca -Cola products, please make some advice for company. 你认为可口可乐产品有什么不足之处？请你为可口可乐公司出谋划策

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