I am a student of Chengdu University of technology. Thank you for participating in this questionnaire survey. I hope to take you about 2 minutes to understand your consumption frequency in Starbucks and the impact of Starbucks brand image on you. You do not have to answer all the questions and have the right to withdraw your answers. This questionnaire is collected anonymously and will not be used for other purposes.
Q4:Your consumption frequency in Starbucks
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Q5:The better the brand image of Starbucks, the higher your consumption frequency
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Q6:You will increase your purchase frequency because Starbucks products conform to your personal character
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Q7:You will increase your purchase frequency because Starbucks products conform to your cultural pursuit
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Q8:Advertising will increase your frequency of buying Starbucks
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Q9:Promotional activities will increase your frequency of buying Starbucks
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Q10:Starbucks product appearance (store decoration or product packaging) will attract you to buy again
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Q11:Starbucks product quality (taste) will attract you to buy again
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Q12:Do you buy Starbucks products again because they are in line with your own social status recognition (such as highlighting consumption level and high taste)
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Q13:Do you buy Starbucks products again because it conforms to your own society? Do you buy Starbucks products again because it will gain higher social status recognition in the eyes of others (such as showing consumption level and high taste)
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Q14:You will recognize the high-end brand image of Starbucks because Starbucks has higher prices than other coffee brands, so you can buy back Starbucks
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Q15:Starbucks commodity prices meet your expectations and affect your repeated consumption
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