Questionnaire for Chinese learning APP user
Hi, thank you very much for taking time to participate in this questionnaire. I am a graduate student in the School of Management, Jinan University. This questionnaire is based on the 4C marketing theory to understand users' demand for Chinese learning apps, and to explore the marketing factors that affect Chinese learning apps. This questionnaire is anonymous. The data collected will be used for academic research only. Your personal information will not be disclosed or used for other purposes. Please feel free to fill in according to the actual situation and real idea. Thank you for your cooperation and support!
:Part I: Basic information
Q1:1. What is your gender?
Male
Female
Q2:2. What is your age?
Under 18
18-30
30-40
Over 40
Q3:3. Which country are you from?
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Q4:4. How much time have you learned Chinese?
Less than 1 year
1-2 years
2-3 years
More than 3 years
Q5:5. Have you used any Chinese learning APP?
Yes
No
Q6:6. The name of the APPs you have used in learning Chinese:
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:Part II: Investigation of Influencing factors based on 4C theory. Factors affecting the use of Chinese learning apps can be divided into four dimensions: consumer, cost, convenience and communication.
Q7:7. What is your motivation for learning Chinese?
Daily communication
Job requirements
Individual interest
Professional learning needs
Exam requirements
Q8:8. What Chinese skills do you want to improve through the APP?
Listening
Speaking
Reading
Writing
Q9:9. If the APP is charged, you are more likely to
One-time purchase of all content
Pay according to learining progress
Pay-as-you-grow
The more courses you buy, the more discounts you get.
Q10:10. The price of one-year card in the Chinese learning APP that you can accept (in dollar)
Under $50
$50-$150
$150-$200
It does’t matter what the price is, as long as it’s usefeul
Q11:11. What’s the average time you spend on Chinese learning apps per day ?
10-30 minutes
30-60 minutes
60-120 minutes
More than 120 minutes
Q12:12. Which of the following factors do you think are the most important when choosing a Chinese learning APP?
Useful content
Rapid update
Easy operation
Beautiful interface
High interest
Strong targeted
Personalized service
Arrange study time freely
Q13:13. Where do you usually know about a Chinese learning APP?
The teachers’ recommendation
Friends' sharing
Internet information
Others
Q14:14. When you getexposedto a Chinese learning APP, what are the factors that prevent you from making a purchase decision?
High price
Boring and difficult content
Lack of personalized service
Have little experience with the brand
No discount
The payment method is not convenient
The content is not targeted
I don’t know
Q15:15. Have you heard about CHIease APP?
Yes
No
:Part III: The suggestions for CHIease APP
Q16:16. How did you learn about CHIease APP?
Exhibitions
Online advertising
The positive word-of-mouth
The recommendation from school, company or chamber of commerce
Other ways
Q17:17. How satisfied are you with CHIease APP? Responses weregraded from1(verysatisfied)to5(notat allsatisfied).
1
2
3
4
5
Q18:18.In order to improve the consumption experience, what are your suggestions on the marketing strategy of CHIease APP?
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