Dietary Supplements Market Research Survey

Hi, we're Sirio – a leading Chinese CDMO for dietary supplements. We'd love your quick insights on the Korean market. This short survey takes just 3–5 minutes. All responses are for our internal research only. Thanks for your time!

Q1:What is your company’s business type?

Brand owner / finished product manufacturer

OEM/ODM contract manufacturer

Raw material supplier

Distributor / wholesaler

Retailer (e.g., pharmacy, chain store)

E-commerce platform

Other (please specify)

Q2:Who is your company’s main target consumer group?

Infants and toddlers

Children and teenagers

College students / new professionals

Office workers

Middle-aged adults

Seniors (over 60 years)

Pregnant / breastfeeding women

Sports and fitness enthusiasts

All (no specific segment)

Other (please specify)

Q3:Which health functional food categories have been your company’s main focus in the past year? (Multiple choice, up to 3)

Beauty from within

Gut Health

Brain Health

Eye Care

Sleep Aid & Mental Wellness

Weight management

Sports nutrition

Bone / joint health

Other (please specify)

Q4:How are local consumers’ preferences for product formats changing? (Multiple choice, up to 3)

Liquid stick packs

Jelly sticks

Gummies

chewable tablets

Powders

Traditional tablets / capsules

Traditional Softgel

Plant-based Softgel

Other (please specify)

Q5:Which consumer trends do you observe as most prominent in your market?

"Healthy Pleasure" – treating health as enjoyment, not management

Preference for natural / herbal ingredients (71% of consumers favour natural ingredients)

Fitness boom driving sports nutrition growth

Purpose-driven consumption – targeting specific health issues (fatigue, gut, sleep, etc.)

Growing demand for personalized nutrition

Ultra-low-price / small-quantity purchase strategy

High cost-performance / rational consumption

Other (please specify)

Q6:When selecting a health food ingredient / OEM supplier, what factors matter most to your company?

Prouct price

Product quality and safety

R&D capability and innovation

Delivery lead time and reliability

Brand reputation

Customization service capacity

Q7:What type of products is your company most urgently looking for at this time? (Open ended – please briefly describe)

填空1

Q8:Is your company interested in cooperating with Chinese CDMO companies?

Very interested – currently looking for partners

Interested, but need more information

Not interested at the moment

Already have a Chinese partner

Q9:Before this exhibition, had you ever heard of Sirio?

Yes, very familiar with it

Yes, heard of it slightly

No, never heard of it

Q10:When you think of Sirio as a potential CDMO partner, what traits or impressions first come to mind?

Reliable product quality and strict quality control

Competitive pricing / good cost-performance

Strong R&D; innovation and novel formulations

Stable delivery and reliable supply chain

Strong customization capability and flexible cooperation

Well-versed in local market regulations, strong registration support

No specific impression / not familiar enough

Other (please specify)

Dietary Supplements Market Research Survey

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