Consumer Survey on Portable Bluetooth Speaker Purchasing Behavior Brand Awareness

This survey is conducted for an academic research on consumer preferences in the portable Bluetooth speaker market. All responses are anonymous and will only be used for research purposes. Thank you for your participation!

Q1:Have you purchased a portable Bluetooth speaker in the past 12 months?

Yes
No

Q2:What are your TOP 3 considerations when buying a Bluetooth speaker? (Choose 3)

Sound quality
Battery life
Waterproof performance
Price
Brand reputation
Design / Appearance
Smart features (APP control, voice assistant)

Q3:Where do you usually learn about new Bluetooth speaker brands/products?

Amazon search / recommendations
YouTube reviews
Social media (TikTok, Instagram, Facebook)
Recommendations from friends
In-store experience
Other

Q4:Do you check user reviews before purchasing a Bluetooth speaker?

Always check, reviews significantly influence my decision
Sometimes check, just for reference
Rarely check, mainly focus on product specs

Q5:How familiar are you with the brand Soundcore? (1 = Not familiar at all, 4 = Very familiar)

选项1

Q6:How familiar are you with the brand Houl Zallee? (1 = Not familiar at all, 4 = Very familiar)

选项1

Q7:How familiar are you with the brand JBL? (1 = Not familiar at all, 4 = Very familiar)

选项1

Q8:How familiar are you with the brand W-KING? (1 = Not familiar at all, 4 = Very familiar)

选项1

Q9:How familiar are you with the brand Bose? (1 = Not familiar at all, 4 = Very familiar)

选项1

Q10:When you think of outdoor portable Bluetooth speakers, what are the first 3 keywords that come to your mind?

填空1

Q11:In your opinion, what are the main issues with current Bluetooth speaker products on the market? (Optional)

填空1

Q12:What is your age group?

18-25
26-35
36-45
46-55
55+

Q13:What is your current region?

North America (US/Canada)
Europe
Asia-Pacific
Other
Consumer Survey on Portable Bluetooth Speaker Purchasing Behavior Brand Awareness
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