旅游景区游客体验调查问卷/ Scenic Area Visitor Experience Survey

您好！感谢您抽出宝贵时间参与本次景区游客体验调查。您的真实反馈将帮助我们不断提升服务质量，为您带来更优质的游览体验。问卷采用中英文对照形式，答案无对错之分，所有信息仅用于统计分析，请您放心填写。/ Hello! Thank you for taking the time to participate in this scenic area visitor experience survey. Your honest feedback will help us continuously improve our service quality and bring you a better visiting experience. The questionnaire is presented in both Chinese and English. There are no right or wrong answers, and all information is only used for statistical analysis. Please feel free to fill it out.

Q1:您的年龄段 / Your age group

18岁以下 / Under 18

18-25岁 / 18-25

26-35岁 / 26-35

36-45岁 / 36-45

46-60岁 / 46-60

60岁以上 / Over 60

Q2:您是第几次到访本景区 / How many times have you visited this scenic area?

第一次 / First time

第二次 / Second time

三次及以上 / Three times or more

Q3:您主要通过哪些渠道了解到本景区 / How did you learn about this scenic area? (Multiple choices allowed)

亲友推荐 / Recommendation from relatives and friends

短视频平台（抖音、小红书等）/ Short video platforms (Douyin, Xiaohongshu, etc.)

在线旅游平台（携程、美团等）/ Online travel platforms (Ctrip, Meituan, etc.)

社交媒体/旅游攻略 / Social media/travel guides

传统媒体（电视、报纸等）/ Traditional media (TV, newspapers, etc.)

旅行社推荐 / Travel agency recommendation

Q4:您对景区门票价格的满意度 / How satisfied are you with the ticket price of the scenic area?

非常满意 / Very satisfied

满意 / Satisfied

一般 / Neutral

不满意 / Dissatisfied

非常不满意 / Very dissatisfied

Q5:请对景区讲解员的讲解服务进行评分（1-5分，1分最差，5分最好）/ Please rate the tour guide’s explanation service in the scenic area (1-5 points, 1 being the worst and 5 being the best)

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Q6:您在景区内体验了哪些项目 / Which activities have you experienced in the scenic area? (Multiple choices allowed)

自然景观观赏 / Natural landscape viewing

人文景点参观 / Cultural scenic spot visiting

特色餐饮体验 / Specialty dining experience

游乐项目体验 / Amusement project experience

文创产品购买 / Cultural and creative product purchase

演出/活动观看 / Performance/activity watching

Q7:请对景区的环境卫生状况进行评分（1-5分，1分最差，5分最好）/ Please rate the environmental sanitation of the scenic area (1-5 points, 1 is the worst, 5 is the best)

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Q8:请对景区工作人员的服务态度进行评分（1-5分，1分最差，5分最好）/ Please rate the service attitude of the scenic area staff (1-5 points, 1 is the worst, 5 is the best)

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Q9:您认为景区内的导览标识是否清晰易懂 / Do you think the guide signs in the scenic area are clear and easy to understand?

非常清晰 / Very clear

比较清晰 / Relatively clear

一般 / Neutral

不太清晰 / Not very clear

完全不清晰 / Not clear at all

Q10:您在景区游览时的整体拥挤程度感受如何 / How do you feel about the overall crowding level during your visit?

非常宽松，几乎没有拥挤感 / Very spacious, almost no crowding

比较宽松，少量区域拥挤 / Relatively spacious, crowded in a few areas

一般，主要景点比较拥挤 / Neutral, main scenic spots are relatively crowded

比较拥挤，大部分区域人多 / Relatively crowded, most areas are crowded

非常拥挤，游览体验很差 / Very crowded, poor visiting experience

Q11:您向亲友推荐本景区的可能性有多大？（0-10分，0分完全不可能，10分非常愿意）/ How likely are you to recommend this scenic area to your relatives and friends? (0-10 points, 0 means not at all likely, 10 means very willing)

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Q12:您认为本景区最需要改进的地方是什么？欢迎提出宝贵建议（非必填） / What do you think is the most needed improvement for this scenic area? Welcome to put forward valuable suggestions

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旅游景区游客体验调查问卷/ Scenic Area Visitor Experience Survey

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