Test Set M2 - Live-stream Team Building & Product Selection测试集M2 -直播团队建设和产品选择

ASEAN Live-streaming E-commerce International Training Resource Package | English Version东盟直播电商国际化培训资源包 | 英文版Instructions: This test assesses the capability module above. Part I and II are multiple choice; Part III fill-in-the-blank; Part IV short answer; Part V case analysis. An answer key with scoring is provided at the end. Total: 100 points.说明：本测试评估上述能力模块。第一部分和第二部分是多项选择；第三部分填空；第四部分简答；第五部分案例分析。最后提供了一个带有评分的答案键。总分： 100分。Part I. Multiple Choice - Single Answer (20 questions, 2 points each)第一部分单项选择题

Q1: Which step comes first when setting up a live-streaming business? 建立直播业务时，哪一步是第一步？

A. Choosing productsA. 选择产品

B. Selecting and onboarding a platformB. 选择和启用平台

C. Hiring an anchorC. 雇用主播

D. Shipping goodsD. 运送货物

Q2:Which of the following is a mainstream Chinese live platform for brand self-broadcast? 以下哪项是中国主流的品牌自播直播平台？

A. Taobao LiveA. 淘宝直播

B. Only emailB. 仅电子邮件

C. FaxC. 传真

D. SMSD. 短信

Q3: When choosing a platform, the most important factor is:选择平台时，最重要的因素是：

A. Brand colorA. 品牌颜色

B. Target audience and platform fitB. 目标受众和平台匹配度

C. Office locationC. 办公地点

D. Number of employeesD. 员工人数

Q4:Which is NOT typically required for platform onboarding?平台入职通常不需要哪一项？

A. Business licenseA. 营业执照

B. Real-name authenticationB. 实名认证

C. A physical storefront mandatory for allC. 所有人都必须拥有实体店面

D. Product qualificationD. 产品评定

Q5:An online live room setup usually includes:在线直播室设置通常包括：

A. Camera, lighting, microphone, backgroundA. 摄像头、照明、麦克风、背景

B. Only a smartphone with no audioB. 只有没有音频的智能手机

C. A warehouse onlyC. 仅仓库

D. A printerD. 添加打印机

Q6:A professional offline live room typically adds:专业线下直播室通常会增加：

A. Acoustic treatment and fixed lighting rigsA. 声学处理和固定照明设备

B. No internetB. 无需连接互联网

C. A kitchenC. 厨房

D. A parking lotD. 停车场

Q7:Which type of host focuses on a specific product category with expertise?哪种类型的房东专注于具有专业知识的特定产品类别？

A. Vertical / category hostA. 垂直/类别体验达人

B. General entertainer onlyB. 仅限普通艺人

C. NewsreaderC. 新聞閱讀程式

D. AccountantD. 会计员

Q8:Which quality is essential for a successful live host?哪项素质对于房东/体验达人的成功至关重要？

A. Good communication and trustworthinessA. 良好的沟通和可信赖性

B. Ignoring viewersB. 忽略查看者

C. Never rehearsingC. 从不排练

D. Hiding product flawsD. 隐藏产品缺陷

Q9:Host image shaping includes:房东/体验达人形象塑造包括：

A. Makeup, attire, and on-camera persona aligned with brandA. 与品牌相一致的化妆、服装和相机角色

B. Random clothingB. 随机服装

C. No preparationC. 无准备

D. Hiding identityD. 隐藏身份

Q10:The primary principle of live product selection is:现场产品选型的主要原则是：

A. Products that match audience needs and platform rulesA. 符合受众需求和平台规则的产品

B. Choosing the most expensive itemB. 选择最昂贵的商品

C. Random pickC. 随机摘取

D. Only clearance stockD. 仅清仓库存

Q11:Data-driven product selection relies on:数据驱动的产品选择依赖于：

A. Sales, search, and competitor dataA. 销售、搜索和竞争对手数据

B. A coin flipB. 掷硬币

C. GuessworkC. 猜测：

D. Weather forecastD. 天气预报

Q12:Which is a common product selection channel?哪个是常见的产品选择渠道？

A. Supply chain / factory directA. 供应链/工厂直接

B. LotteryB. 抽奖

C. Fortune tellingC. 算命

D. Post officeD. 邮局

Q13:A common pricing element is:一个常见的定价要素是：

A. Cost, perceived value, and competitor priceA. 成本、感知价值和竞争对手价格

B. Only the anchor's moodB. 只有主播的心情

C. Random numberC. 随机编号

D. Day of week onlyD. 星期几

Q14:A loss-leader pricing strategy uses: “亏损领导者”定价策略使用：

A. A low-price item to attract trafficA. 吸引流量的低价商品

B. The highest price possibleB. 尽可能高的价格

C. No discountC. 无折扣

D. Hidden feesD. 无隐藏费用。

Q15:Product combination strategy aims to:产品组合策略旨在：

A. Increase basket size and customer valueA. 增加购物篮尺寸和客户价值

B. Reduce all choicesB. 减少所有选择

C. Confuse buyersC. 迷惑买家

D. Delete best-sellersD. 删除畅销书

Q16: Which is a typical product-combo method?哪种是典型的产品组合方法？

A. Anchor + complementary + traffic itemsA. 锚点+补充+流量项目

B. One item onlyB. 单品限购

C. Random bundleC. 随机套件

D. No logicD. 无逻辑

Q17: Real-name authentication on platforms is mainly for:平台上的实名认证主要用于：

A. Compliance and accountabilityA. 合规性和问责制

B. DecorationB. 壁挂

C. Faster shippingC. 更快的送货速度

D. Lower taxD. 减免税费

Q18: A streaming operator is responsible for:流媒体运营商负责：

A. Backend control: links, cards, lights, dataA. 后端控件：链接、卡片、灯光、数据

B. Writing the tax returnB. 撰写纳税申报表

C. Driving the truckC. 驾驶卡车

D. Designing the logoD. 设计徽标

Q19: Selecting products for the ASEAN market should consider:为东盟市场选择产品应考虑：

A. Local culture, climate, religion (e.g. Halal)A. 当地文化、气候、宗教（例如清真）

B. Only Chinese preferencesB. 仅中文偏好

C. Ignoring regulationsC. 忽略法规

D. Price onlyD. 仅有价格

Q20:Which document helps prove product legality for cross-border live sales?哪份文件有助于证明跨境实时销售的产品合法性？

A. Product qualification / certificationA. 产品合格证

B. A diaryB. 一本日记

C. A recipeC. 添加新食谱

D. A mapD. 地图

Q21: The goal of host image building is to:「房东形象建设」的目标是：

A. Create a recognizable, trustworthy personaA. 打造可识别、值得信赖的人物形象

B. Stay anonymousB. 保持匿名

C. Look unprofessionalC. 看起来不专业

D. Copy a competitor exactlyD. 完全复制竞争对手

:Part II. Multiple Choice - Multiple Answers (5 questions, 3 points each)第二部分多项选择题

Q22:Which are common live platforms to evaluate before onboarding? (Select all that apply)哪些是入职前需要评估的常见实时平台？（请选择所有适用项）

A. Douyin / TikTokA. 抖音

B. Taobao Live / Shopee LiveB. 淘宝直播/Shopee直播

C. Lazada LIVEC. Lazada 直播

D. A typewriterD. 打字机

Q23:Which items belong to an online live room setup? (Select all that apply)哪些项目属于在线直播室设置？（请选择所有适用项）

A. CameraA. 摄像头

B. LightingB. 灯光控制

C. MicrophoneC. 麦克风

D. A refrigerator onlyD. 仅限冰箱

Q24:Which are valid product selection principles? (Select all that apply)哪些是有效的产品选择原则？（请选择所有适用项）

A. Audience matchA. 受众匹配

B. Compliance / legalityB. 合规性/合法性

C. Data supportC. 数据支撑

D. Picking randomly with eyes closedD. 闭着眼睛随机挑选

Q25:Which are common pricing strategies? (Select all that apply)哪些是常见的定价策略？（请选择所有适用项）

A. Penetration (low) pricingA. 渗透率（低）定价

B. Premium pricingB. 高端定价

C. Loss-leaderC. 損失領導物

D. No price at allD. 完全没有价格

Q26:Which factors should a product combo consider? (Select all that apply)产品组合应考虑哪些因素？（请选择所有适用项）

A. ComplementarityA. 4.2 互补性

B. Audience valueB. 受众价值

C. Margin balanceC. 保证金余额

D. Random unrelated items onlyD. 仅随机不相关项目

:Part III. Fill-in-the-Blank (10 questions, 2 points each)第三部分填空题

Q27:Before going live, sellers must complete platform ____ and real-name authentication. ____________在上线之前，卖家必须完成平台____和实名认证。____________

onboarding入职

registration注册

Q28:An ____ live room uses a fixed space with professional lighting and acoustics. ________________起居室使用固定空间，配备专业照明和声学设备。____________

offline 离线

physical物理

Q29:A ____ host specializes in one product category with deep knowledge. ________________房东擅长某个产品类别，且知识渊博。____________

vertical垂直

category类别

Q30:Product ____ means choosing goods that fit the audience and platform rules. ____________产品____意味着选择适合受众和平台规则的商品。

selection选择

Q31:____-driven selection uses sales and search data instead of guesswork.____-驱动的选择使用销售和搜索数据，而不是猜测。

Data数据

Q32:A ____-leader item is priced low to draw traffic and build trust. ____-领导者项目的价格较低，以吸引流量和建立信任。

loss損失

Q33:Product ____ strategy combines anchor, traffic, and complementary items. ____________产品____策略结合了锚、流量和补充项目。____________

combination 组合

mix混合

Q34:For ASEAN markets, ____ sensitivity (e.g. Halal) must guide selection. ____________对于东盟市场， ____敏感度（例如清真）必须指导选择。____________

cultural文化

religious宗教

Q35:The streaming ____ controls links, comment cards, and lighting during the show. 流媒体____控制节目期间的链接、评论卡和照明。

operator运算符

Q36:Product ____ (qualification) documents prove a good is legal to sell. ____________产品____ （资质）文件证明货物合法销售。____________

certification认证

license许可证

:Part IV. Short-Answer Questions (3 questions, 5 points each)第四部分简答题

Q37:Compare online and offline live room setup, and state when each is preferred.比较在线和离线直播室设置，并说明何时首选。Answer: ____________________________________________________________答案： ______

填空1

Q38:Explain a data-driven product selection workflow in three steps.通过三个步骤解释数据驱动的产品选择工作流程。Answer: ____________________________________________________________答案： ______

填空1

Q39:Why must ASEAN live product selection consider religion and culture? Give an example.为什么东盟现场产品选择必须考虑宗教和文化？举个例子。Answer: ____________________________________________________________答案： ______

填空1

:Part V. Case Analysis (1 question, 10 points)第五部分案例分析

Q40:1. TikTok Shop / Shopee Live for low entry cost and traffic | Start with one market to learn1. TikTok商店/Shopee 直播，低入门成本和流量|从一个市场开始学习2. Smartphone + ring light + mic + clean background | One host + one operator2. 智能手机+铃声+麦克风+干净的背景|一个主机+一个操作员3. Halal-certified beauty for Muslim buyers | Local snacks with clear labels | Avoid non-compliant claims3. 针对穆斯林买家的清真认证美容|贴有清晰标签的当地小吃|避免不合规的索赔

填空1

Test Set M2 - Live-stream Team Building & Product Selection测试集M2 -直播团队建设和产品选择

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