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:Instructions: This test assesses the capability module above. Part I and II are multiple choice; Part III fill-in-the-blank; Part IV short answer; Part V case analysis. An answer key with scoring is provided at the end. Total: 100 points.说明：本测试评估上述能力模块。第一部分和第二部分是多项选择；第三部分填空；第四部分简答；第五部分案例分析。最后提供了一个带有评分的答案键。总分： 100分。
Q1:1. A live-stream marketing plan usually starts with:1. 直播营销策划方案通常始于：
Q2:2. Which AI capability helps generate a full planning document?2. 下列哪项 AI 能力有助于生成完整的策划文档？
Q3:3. The core elements of a live script include:3. 直播脚本的核心要素包括：
Q4:4. A single-product script focuses on:4. 单品脚本聚焦于：
Q5:5. A full-session script covers:5. 整场脚本涵盖：
Q6:6. Extracting product selling points means finding:6. 提炼产品卖点是指找出：
Q7:7. Live warm-up aims to:7. 直播预热的目的在于：
Q8:8. A common warm-up channel is:8. 常见的预热渠道是：
Q9:9. AI can help create warm-up graphics by:9. AI 可通过以下方式辅助制作预热图：
Q10:10. AI short-video editing helps with:10. AI 短视频剪辑有助于：
Q11:11. The hook at the opening of a script is meant to:11. 脚本开头的“钩子”旨在：
Q12:Which is a good practice when using AI to write scripts?12. 使用 AI 撰写脚本时，下列哪项是良好做法？
Q13: A preview graphic should include:13. 预告图应包含：
Q14:14. The main KPI a planning doc should set is:14. 策划文档应设定的主要 KPI 是：
Q15:D. Coffee cupsD. 咖啡杯数量
Q16:Which element is NOT part of a single-product script?16. 下列哪项不属于单品脚本的组成部分？
Q17:A CTA in a live script means:17. 直播脚本中的“CTA”是指：
Q18:Using AI to generate scripts raises which responsibility?18. 使用 AI 生成脚本会带来哪项责任？
Q19:The planning framework typically includes:19. 策划框架通常包括：
Q20: Warm-up short videos should be posted:20. 预热短视频应当发布于：
Q21: Localizing a script for ASEAN means:21. 针对东盟市场进行脚本本地化是指：
Q22:1. Which belong to the core structure of a live script? (Select all that apply)1. 下列哪些属于直播脚本的核心结构？（多选）
Q23: Which AI tasks are useful in planning & content creation? (Select all that apply)2. 在策划与内容创作中，下列哪些 AI 任务是有用的？（多选）
Q24: Which are valid warm-up channels? (Select all that apply)3. 下列哪些是有效的预热渠道？（多选）
Q25:Which should a planning doc define? (Select all that apply)4. 策划文档应当明确下列哪些内容？（多选）
Q26:Which are good scriptwriting practices? (Select all that apply)5. 下列哪些是良好的脚本写作做法？（多选）
Q27:1. A live marketing ____ is the overall document guiding the session. ____________1. 直播营销____是指导整场直播的总体文档。____________
Q28:The ____ of a script grabs attention in the first seconds. ____________ 脚本的____能在开头几秒抓住注意力。____________
Q29:3. A ____-product script explains one item in depth. ____________3. ____品脚本深入讲解单一商品。____________
Q30:4. A ____-session script covers warm-up, peak, and closing. ____________4. ____场脚本涵盖预热、高峰与收尾。____________
Q31:5. ____ points are the unique benefits that persuade buyers. ____________5. ____点是说服买家的独特价值。____________
Q32:6. Live ____ builds pre-traffic before the broadcast. ____________6. 直播____在开播前积累预热流量。____________
Q33:7. AI can ____ posters and short videos for promotion. ____________7. AI 可以____海报与短视频用于推广。____________
Q34:8. A ____ (CTA) guides viewers to place an order. ____________8. ____（CTA）引导观众下单。____________
Q35:9. Scripts for ASEAN must be ____ to local language and culture. ____________9. 面向东盟的脚本必须____当地语言与文化。____________
Q36:10. The planning doc should set clear ____ such as GMV and conversion. ____________10. 策划文档应设定清晰的____（如 GMV 与转化率）。____________
Q37:1. Describe the framework of a live-stream marketing plan in five parts.1. 分五个部分描述直播营销策划的框架。Answer: ____________________________________________________________答案： ______
Q38:2. How can AI assist single-product and full-session script writing? State one caution.2. AI 如何辅助单品脚本与整场脚本的撰写？请说明一项注意事项。Answer: ____________________________________________________________答案： ______
Q39:3. Why is warm-up important and which two channels work best for ASEAN novice sellers?3. 为何预热很重要？对东盟新手卖家而言，哪两个渠道效果最好？Answer: ____________________________________________________________答案： ______
Q40:Case: A trainer must teach ASEAN learners to write a TikTok Shop live script for a local snack brand in 3 days. The learners have basic English but little broadcast experience. Design (a) a simple script framework, (b) how to use AI as a helper, and (c) a warm-up plan using short videos.案例：培训师需在 3 天内教会东盟学员为一款本地零食品牌撰写 TikTok Shop 直播脚本。学员具备基础英语但缺乏直播经验。请设计（a）简易脚本框架，（b）如何运用 AI 作为辅助，以及（c）以短视频为主的预热方案。Sub-question 1: What simple script framework would you teach?子问题 1：你会教授怎样的简易脚本框架？Analysis: _________________________________________________________分析：Sub-question 2: How should learners use AI without risk?子问题 2：学员应如何安全地使用 AI？Analysis: _________________________________________________________分析：Sub-question 3: Propose a 3-day warm-up plan with short videos.子问题 3：提出一份为期 3 天、以短视频为主的预热计划。Analysis: _________________________________________________________分析：
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