请输入Selection复制-测试集M2 -直播团队建设和产品选择ASEAN Live-streaming E-commerce International Training Resource Package | English Version东盟直播电商国际化培训资源包 | 英文版问卷标题

:Selection测试集M2 -直播团队建设和产品选择ASEAN Live-streaming E-commerce International Training Resource Package | English Version东盟直播电商国际化培训资源包 | 英文版

:nstructions: This test assesses the capability module above. Part I and II are multiple choice; Part III fill-in-the-blank; Part IV short answer; Part V case analysis. An answer key with scoring is provided at the end. Total: 100 points.说明：本测试评估上述能力模块。第一部分和第二部分是多项选择；第三部分填空；第四部分简答；第五部分案例分析。最后提供了一个带有评分的答案键。总分： 100分。Part I. Multiple Choice - Single Answer (20 questions, 2 points each)第一部分 单项选择题

Q1:1. Which step comes first when setting up a live-streaming business?1. 建立直播业务时，哪一步是第一步？

Q2:2. Which of the following is a mainstream Chinese live platform for brand self-broadcast?2. 以下哪项是中国主流的品牌自播直播平台？

Q3:3. When choosing a platform, the most important factor is:3. 选择平台时，最重要的因素是：

Q4:4. Which is NOT typically required for platform onboarding?4. 平台入职通常不需要哪一项？

Q5:5. An online live room setup usually includes:5. 在线直播室设置通常包括：

Q6:6. A professional offline live room typically adds:6. 专业线下直播室通常会增加：

Q7:7. Which type of host focuses on a specific product category with expertise?7. 哪种类型的房东专注于具有专业知识的特定产品类别？

Q8:8. Which quality is essential for a successful live host?8. 哪项素质对于房东/体验达人的成功至关重要？

Q9:9. Host image shaping includes:9. 房东/体验达人形象塑造包括：

Q10:10. The primary principle of live product selection is:10.现场产品选型的主要原则是：

Q11:11. Data-driven product selection relies on:11.数据驱动的产品选择依赖于：

Q12:12. Which is a common product selection channel?12.哪个是常见的产品选择渠道？

Q13:13. A common pricing element is:13.一个常见的定价要素是：

Q14:14. A loss-leader pricing strategy uses:14. “亏损领导者”定价策略使用：

Q15:15. Product combination strategy aims to:15.产品组合策略旨在：

Q16:16. Which is a typical product-combo method?16.哪种是典型的产品组合方法？

Q17:17. Real-name authentication on platforms is mainly for:17.平台上的实名认证主要用于：

Q18:18. A streaming operator is responsible for:18.流媒体运营商负责：

Q19:19. Selecting products for the ASEAN market should consider:19.为东盟市场选择产品应考虑：

Q20:20. Which document helps prove product legality for cross-border live sales?20.哪份文件有助于证明跨境实时销售的产品合法性？

Q21:21. The goal of host image building is to:21.「房东形象建设」的目标是：

:Part II. Multiple Choice - Multiple Answers (5 questions, 3 points each)第二部分 多项选择题

Q22:1. Which are common live platforms to evaluate before onboarding? (Select all that apply)1. 哪些是入职前需要评估的常见实时平台？ （请选择所有适用项）

Q23:2. Which items belong to an online live room setup? (Select all that apply)2. 哪些项目属于在线直播室设置？ （请选择所有适用项）

Q24:3. Which are valid product selection principles? (Select all that apply)3. 哪些是有效的产品选择原则？ （请选择所有适用项）

Q25:4. Which are common pricing strategies? (Select all that apply)4. 哪些是常见的定价策略？ （请选择所有适用项）

Q26:5. Which factors should a product combo consider? (Select all that apply)5. 产品组合应考虑哪些因素？ （请选择所有适用项）

:Part III. Fill-in-the-Blank (10 questions, 2 points each)第三部分 填空题

Q27:1. Before going live, sellers must complete platform ____ and real-name authentication. ____________1. 在上线之前，卖家必须完成平台____和实名认证。____________

Q28:2. An ____ live room uses a fixed space with professional lighting and acoustics. ____________2. ____起居室使用固定空间，配备专业照明和声学设备。____________

Q29:3. A ____ host specializes in one product category with deep knowledge. ____________3. ____房东擅长某个产品类别，且知识渊博。____________

Q30:4. Product ____ means choosing goods that fit the audience and platform rules. ____________4. 产品____意味着选择适合受众和平台规则的商品。____________

Q31:5. ____-driven selection uses sales and search data instead of guesswork. ____________5. ____-驱动的选择使用销售和搜索数据，而不是猜测。____________

Q32:6. A ____-leader item is priced low to draw traffic and build trust. ____________6. ____-领导者项目的价格较低，以吸引流量和建立信任。____________

Q33:7. Product ____ strategy combines anchor, traffic, and complementary items. ____________7. 产品____策略结合了锚、流量和补充项目。____________

Q34:8. For ASEAN markets, ____ sensitivity (e.g. Halal) must guide selection. ____________8. 对于东盟市场， ____敏感度（例如清真）必须指导选择。____________

Q35:9. The streaming ____ controls links, comment cards, and lighting during the show. ____________9. 流媒体____控制节目期间的链接、评论卡和照明。____________

Q36:10. Product ____ (qualification) documents prove a good is legal to sell. ____________10.产品____ （资质）文件证明货物合法销售。____________

:Part IV. Short-Answer Questions (3 questions, 5 points each)第四部分 简答题

Q37:1. Compare online and offline live room setup, and state when each is preferred.1. 比较在线和离线直播室设置，并说明何时首选。

Q38:2. Explain a data-driven product selection workflow in three steps.2. 通过三个步骤解释数据驱动的产品选择工作流程。

Q39:3. Why must ASEAN live product selection consider religion and culture? Give an example.3. 为什么东盟现场产品选择必须考虑宗教和文化？举个例子。

:Part V. Case Analysis (1 question, 10 points)第五部分 案例分析

Q40:Case: A seller wants to launch a live room for Southeast Asia selling beauty and snacks. They have a small budget and no prior broadcast experience. Advise on (a) platform choice, (b) a minimal room setup, and (c) a product selection & combo plan that respects ASEAN culture.案例：一位卖家想在东南亚推出一个直播室，销售美容和零食。他们的预算很少，以前没有广播经验。就以下方面提供建议： (a)平台选择； (b)最小房间布置； (c)尊重东盟文化的产品选择和组合计划。