问卷 Group A

Q1:您的年龄是？Please select your age.

Q2:在过去24个月内，您是否购买过奢侈时尚单品（例如，来自知名奢侈品牌的手袋、服装、鞋履、配饰）？In the past 24 months have you purchased any luxury fashion items (e.g. bags, purse, clothing, shoes)

Q3:想象您正在考虑购买一款来自知名奢侈时尚品牌的手袋。该包采用来自传统供应商的全新原生皮革制成。它由该品牌的工匠使用该品牌一贯使用的高质量工艺制作而成。该包仅通过该品牌自己的精品店和官方网站销售。Imagine you are considering purchasing a luxury handbag from a well-known luxury fashion brand. The bag is made from new, virgin leather sourced from traditional suppliers. It is crafted by the brands artisans using the same high-quality processes the brand has always used. The bag is sold exclusively through the brands own boutiques and official website.

Q4:刚刚描述的产品似乎用料非常好。This product appears to be of material superiority7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

Q5:刚刚描述的产品似乎具有技术上的卓越性。This product seems to be of technical brilliance7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

Q6:刚刚描述的产品似乎在制造过程中制作得很用心This product seems to be made with care during the manufacturing process7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

Q7:刚刚描述的产品该似乎具有有限的可获得性This product seems to have limited accessibility 7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

Q8:刚刚描述的产品似乎具有独特特征This product seems to have distinctive characteristics 7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

Q9:刚刚描述的产品拥有该产品会象征较高的社会地位。Owning this product would signal high social status.7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

Q10:我愿意购买该产品。I would be willing to buy this product.7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

Q11:我会向他人推荐该产品。I would recommend this product to others.7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree