Survey Questionnaire on Campus Beverage Preferences for Tese

Hello! Thank you for taking the time to participate in this survey. We are collecting feedback on Tese beverage preferences among students on campus. Your answers will help us optimize product design, adjust marketing strategies and bring you more beverage options that fit your daily needs. All responses are anonymous and will only be used for research purposes, please feel free to answer honestly.

Q1:Have you ever tried Tese brand beverages before?

Yes, I have tried it
No, I haven't tried it yet

Q2:How often do you consume Tese beverages on campus?

More than once a day
Once a day
3-4 times a week
1-2 times a week
Less than once a month
Never

Q3:Where do you usually purchase Tese beverages on campus?

Campus supermarket
Vending machine
Canteen store
Campus coffee shop/ beverage shop
Group purchase on campus platform
Other

Q4:What is your acceptable price range for a single bottle/can of Tese beverage?

Below 3 RMB
3-5 RMB
5-8 RMB
8-12 RMB
More than 12 RMB

Q5:Which type of Tese beverage do you prefer more?

Tea-based beverages (including milk tea, fruit tea, pure tea, etc.)
Fruit-flavored sodas (carbonated drinks with fruit flavors)
I like both equally
I don't like either type

Q6:Which of the following flavors of Tese beverages have you ever purchased? (Multiple choices allowed)

Peach oolong tea
Lemon green tea
Original black tea
Grape flavored soda
Orange flavored soda
Lychee flavored soda
Other (please specify in the suggestion question later)

Q7:What packaging size of Tese beverage do you usually choose?

300-350ml (small portable size)
500-550ml (regular size)
1L (family share size
Canned (330ml)
Other

Q8:Which of the following factors most affects your decision to buy Tese beverages?

Taste
Price
Packaging design
Nutritional ingredients (low sugar, low calorie, etc.)
Promotional activities
Recommendation by classmates/friends
Convenience of purchase
Other

Q9:How would you rate the taste of Tese beverages you have tried? (1 star = very dissatisfied, 5 stars = very satisfied)

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Q10:Which of the following improvements would make you more willing to buy Tese beverages? (Multiple choices allowed)

Launch low-sugar/sugar-free versions
Launch limited flavors for campus exclusive
Launch more small-portioned products
Add more environmentally friendly packaging options
Offer more student-exclusive discounts
Increase placement in campus vending machines
Hold campus trial events
Other

Q11:If Tese launches new products suitable for student scenarios, which of the following would you be most interested in?

Functional drinks suitable for staying up late to study/exercise
Small package drinks suitable for sharing in dormitory parties
Portable drinks suitable for taking to class
Drinks with co-branded designs with popular IPs among students
Other

Q12:Do you have any other suggestions or comments on Tese beverages sold on campus? You can tell us about flavors you hope to launch, problems you have encountered when purchasing, etc.

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Survey Questionnaire on Campus Beverage Preferences for Tese
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