YARDCOM · 2027 Product Development Budget · Internal Sales Survey Questionnaire

Q1:Which department do you belong to?

Q2:Which market/region are you primarily responsible for? (e.g., North America, Europe, Southeast Asia, East China, South China)

Q3:What is your current position?

Q4:How long have you worked in this industry/at this company?

Q5:What are the top 3 best-selling products/categories in your region? (Please specify the category and model, e.g., Co-extruded Decking YD-xxx)

Q6:What are the 3 slowest-selling or hardest-to-promote products in your region? (Please specify the category and model)

Q7:Which product categories should be retained as core offerings? – Hardscaping (Select up to 5)

Q8:Which product categories should be retained as core offerings? – Outdoor Furniture & Accessories (Select up to 3)

Q9:What is the approximate customer repeat-purchase rate in your region?

Q10:What is the approximate annual sales revenue of the region you are responsible for?

Q11:What are the most common reasons customers reject or hesitate to purchase our products? (Select up to 3)

Q12:Approximately what percentage of orders are lost due to lead times or out-of-stock situations?

Q13:What is our biggest product-related weakness (excluding price) when we lose orders? (Select up to 3)

Q14:For key accounts and project-based customers, please rank the following decision factors in order of importance.

Q15:Which products/categories have customers actively requested that we do not currently offer? (Select up to 3)

Q16:Which areas should be prioritized for development in 2027? 

Q17:What specific new colors, surface finishes, or specifications would you like to see? (e.g., dark walnut with pronounced grain, matte gray, lengths starting at 4 m, reversible double-sided design)

Q18:What characteristics do competing products have that we lack but customers want? Please describe any potential best-selling product features.

Q19:Which competitor brands are most important in your region? (e.g., Trex/TimberTech/Fiberon in overseas markets; Sentai/Meixin/Guofeng in China)

Q20:What are our competitors main advantages over us? (Select up to 3)

Q21:What are our main advantages over competitors? (Select up to 3)

Q22:Which area should receive the greatest share of the 2027 product development budget?

Q23:Which hardscaping products should receive priority investment? (Select up to 5)

Q24:Which outdoor furniture and accessory products should receive priority investment? (Select up to 3)

Q25:Do you have any other suggestions for the 2027 product development plan?

Q26:【For Overseas Sales Department Only】Which export certifications are we most lacking?

Q27:【For Overseas Sales Department Only】How do product preferences differ across target countries (e.g., wider boards in the US vs. narrower boards in Europe; warm tropical tones vs. cool grays)? Do we already have corresponding SKUs to meet these preferences?

Q28:【For Overseas Sales Department Only】Do we need overseas warehouses, localized packaging, or assembly instructions? Please specify.

Q29:【For Domestic Sales Department Only】What materials are most lacking for project-based sales and distributor channels?

Q30:【For Domestic Sales Department Only】Is the price separation between distributor purchase prices and end-customer retail prices clearly defined and effectively maintained?

Q31:【For Domestic Sales Department Only】Do we need to use online channels to generate leads by offering samples?