Enshi Selenium Tea Market Questionnaire
Enshi is known as the “World Capital of Selenium”. Enshi selenium tea is grown in unique selenium-rich soil and naturally contains organic selenium, which is beneficial to human health. It includes famous varieties such as Enshi Yulu green tea and Lichuan black tea, and is a characteristic agricultural product of Hubei Province. This questionnaire aims to investigate public awareness, consumption habits and market demand for Enshi selenium tea. All data is anonymous and only used for market research. Thank you for your cooperation!
Q1:What is your gender?
Male
Female
Q2:Which age group do you belong to?
Under 18
18–25
26–40
Over 40
Q3:Have you heard of Enshi selenium tea?
Very familiar
Heard of it
Never heard
Q4:Have you ever drunk Enshi selenium tea?
Often
Occasionally
Seldom
Never
Q5:Do you know Enshi is the “World Capital of Selenium”?
Yes, clearly
A little
No
Q6:Do you understand the health benefits of selenium-rich tea?
Very well
Generally
Not at all
Q7:Do you have a tea-drinking habit?
Every day
Occasionally
Rarely
Never
Q8:What type of tea do you prefer?
Green tea
Black tea
Flower tea
Oolong tea
No preference
Q9:How do you know Enshi selenium tea?
Short videos / Internet
Physical stores
Friends’ recommendation
Travel experience
Live streaming sales
Q10:What do you mainly buy tea for?
Daily drinking
Gifts
Health care
Collection
Q11:What attracts you most about Enshi selenium tea?
Selenium-rich and healthy
Good taste and fragrance
Authentic origin
Green and organic
Good price
Q12:How do you evaluate the taste of Enshi selenium tea?
Very good
Average
Not good
Never tasted
Q13:What price range can you accept for Enshi selenium tea (per 500g / per standard package)?
Under 50 yuan
50–150 yuan
150–300 yuan
Over 300 yuan
Q14:Would you pay more for its selenium health value?
Yes
Moderately yes
No
Q15:How do you think about its current packaging?
Elegant and simple
Ordinary
Outdated
Too luxurious
Q16:What are the main weaknesses of Enshi selenium tea?
Insufficient promotion
Low brand awareness
Ordinary packaging
Confusing pricing
Q17:Which packaging type do you prefer?
Bulk tea
Gift box
Independent small bag
Tea bag
Q18:Will you buy Enshi selenium tea in the future?
Definitely yes
Maybe
Not sure
No
Q19:Do you think it is suitable for export promotion?
Very suitable
Moderately suitable
Not suitable
Q20:Will you recommend it to others?
Definitely yes
Yes
Neutral
No
Q21:In your opinion, what is the biggest competitive advantage of Enshi selenium tea compared with other teas?
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Q22:What improvements does Enshi selenium tea need in market promotion, product design and sales?
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