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Oxfam survey

How often do you watch live?

everyday

once a week

several times a week

once a month

What type of content attracts you to foolow a charity organization online?

educational content

entertainment content

evidence of impact (e.g. seeing the physical or financial difference that an organization has made)

testimonials (e.g. hearing directly from people/communities about the impact an organization has made)

What format of livestream will make you stay longer?

selling goods

outdoors

experience sharing

competition (game/sport)

Are you more likely to donation online because the donation transparency is detailed in a live streaming?

选项1 ★ ★ ★ ★ ★

For convenience, would you prefer to donate on the official live streaming platform?

选项1 ★ ★ ★ ★ ★